Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!
Remember when Kendall Jenner starred in a Pepsi commercial that was modeled after a protest? That didn't turn out so well, did it? Well, another staged protest has hit the internet, and we're back to square one again. Hey, quick question: Can anyone tell us why these #Boycott Dolce & Gabbana T-shirts have to exist? More importantly, whose out-of-touch idea was it to film a fake riot to promote them?
Most recently, Dolce & Gabbana has been criticized for dressing Melania Trump, a touchy (and highly covered) subject when it comes to the fashion industry and a business that's built on product placements involving well-known figures. In response, Stefano Gabbana has been quick to retaliate via his very prolific Instagram account, whether it's in the form of posting press clips of Mrs. Trump dressed in the designer's clothing, or posting a visual guide of "What to Do With Your Opinion" that basically mimics how to insert a suppository. (Yup, we'll let that one sink in for a minute.)
Sure, we get it. Cashing in on haters by making ironic product is nothing new. (Remember when Marc Jacobs made T-shirts out of his vandalized storefront? Or when Beyonce made her own "Boycott Beyonce" merch?) But what we can't seem to wrap our head around is how extra all of this is surrounding a Dolce & Gabbana tee: The promotional video, the pop music background, the throngs of casted "protestors" and hashtags like, "#fakenews #realtshirt." It all just seems petty and pointless. Hey, Domenico and Stefano, what gives?