Must Read: David Beckham Reflects on His Worst Fashion Moments, Ikea is Collaborating with Byredo

Plus, interpreting the fashion choices at the Comey hearing.
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These are the stories making headlines in fashion on Friday.

David Beckham reflects on fashion regrets from his past
Last night, David Beckham appeared on James Corden's "Late Late Show" and reflected on some of he and wife Victoria's craziest fashion moments, from the infamous sarong 'fit to the matching purple wedding attire. "At the time it felt right," Beckham said. "Now, I'm not so sure." {YouTube}

Ikea is collaborating with Byredo
Swedish home goods store Ikea just announced that it will be partnering with Swedish perfume brand Byredo. While the two companies haven't announced what exactly the products they're collaborating on will be, they're sure to have something to do with scents for home. "To collaborate on this idea of 'invisible design' with Ikea, getting people to think about smell is very exciting," said Byredo founder Ben Gorham in a statement. {Lonny}

Robin Givhan interprets fashion's role at the Comey hearing
All eyes were on Washington yesterday as former FBI director James Comey testified on Capitol Hill. So what did the fashion choices of Comey and his questioners mean? Leave it to The Washington Post's Robin Givhan to serve up a delicious interpretation that includes phrases like, "it isn't that seersucker can't be stylish: In the right hands it can be, but those hands are not in the Senate" and "his burgundy tie... recalled the color of a scabbed-over wound." {The Washington Post}

The Outnet's Shira Suveyke says shopping is going mobile
Chief merchant for The Outnet Shira Suveyke offered insights for success gleaned from the retailer, like the fact that more than 50 percent of sales are coming from mobile and that direct feedback from top customers helped inform The Outnet when starting its first private label. {Glossy}

Brands are teaming up with e-commerce sites for charity
Considering that 87 percent of Americans will purchase from a brand that advocates for a cause they believe in, donating money isn't just good — it's also good business sense. E-comm platforms like Olivela and Union & Fifth, which both use the sales of designer goods to support charity, are stepping up to the plate. {Glossy}

How Stitch Fix is using data science to get ahead
Subscription styling service Stitch Fix is using algorithmic feedback not only to figure out what clothing to send its customers but to actually design new pieces. The algorithm takes note of which garment traits are most popular with customers, whether that's a particular collar or hemline, and combines them to create new garments. {Fast Company}

Bankrupt BCBG has found a new owner
BCBG, which filed for Chapter 11 bankruptcy this past March, has reportedly reached an agreement on a "comprehensive restructuring that includes the possible sale of all its assets" to Marquee Brands LLC and Global Brands Group Holding Ltd. Footwear News reports that the transaction is expected to be finalized immediately, with a closing date of no later than July 31. {Footwear News}

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