Just when you thought the idea of Ikea-being-aware-of-its-chicness was over, the fashion industry continues to drive this viral concept into the ground until we find ourselves standing in line to buy Byredo candles and Off-White totes from the Swedish furniture retailer. (Oh wait, but that's actually going to happen.) Since Demna Gvasalia created a $2,145 "Arena" tote bag for Balenciaga that was possibly inspired by Ikea's blue 99-cent "Frakta" bag, there have been jokes, hot takes, op-eds and literally every type of garment made from the brand's signature blue-and-yellow polypropylene.
The latest iteration was spotted in Florence at Pitti Uomo, which kicked off on Tuesday. While the men's fashion week welcomed its usual Pitti peacocks in droves, one daring dude decided to accent his classic suit with some meme-worthy details. What do we call this Ikea-style creation? A gördel? Bälte? Skärp? (Shout out my one Swedish friend for translating "cummerbund" and "belt.") And more importantly, WHO IS THIS GUY?
If you still want in on Ikea's chicness, grab your allen key (those wrench things shaped like an "L") and follow these simple instructions below.
1. Remove your dirty laundry from your "Frakta" bag. (Or go to your nearest Ikea and purchase yet another "Lack" table. Be sure to take it home in a "Frakta" bag.)
2. Ask yourself, "Does the world need another Ikea hack?" Convince yourself that it does.
3. Put away the allen key. You never needed it again since that time you put together your "Malm" bed frame. Make Ikea "Frakta" pieces to adorn your suit.
4. Attend Pitti and get your picture taken by a number of street style photographers. Your job is done and you can go home now.
5. Tell Darwin to take a damn seat because there's a new Ikea spokesmodel in town.