Must Read: Louis Vuitton Wins First Round in Legal Battle Against Counterfeiters, Moda Operandi Is Driving Sales Through Instagram

Plus, Patagonia's CEO may sue the White House to protect public land.
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These are the stories making headlines in fashion on Wednesday.

Louis Vuitton won its first battle in a war against counterfeiters
Louis Vuitton is engaged in a $60-million war against Amazon sellers hawking fake Louis Vuitton goods, and the court just granted a preliminary injunction that will require the sellers to halt business at least until the case is resolved. {WWD}

Moda Operandi is doing whatever it can to drive more sales through Instagram
Instagram is a natural place for fashion discovery, but it can be tricky to convert attention into sales. Moda Operandi is using Like2Buy, a platform that allows social followers to shop Instagram posts, and was the first brand to try Amazon Pay's one-step checkout button. "This [shortens] the distance between that moment of discovery and checkout," said Like2Buy exec Nick Shiftan. {Glossy}

Patagonia's CEO may sue the White House to protect public land
The Trump administration has threatened to reduce or even reverse former President Obama's decision to protect a piece of land in Utah called Bears Ears by declaring it a national monument, but Patagonia CEO Rose Marcario is prepared to sue the Trump White House to stop that reversal from happening. "We have to fight like hell to keep every inch of public land," she said. {Huffington Post}

Solange collaborator Shani Crowe makes braiding hair into a fine art
Shani Crowe was responsible for the halo-like hair Solange wore to perform on SNL in 2016, but she's been elevating braids to the level of fine art for years now. Crowe talked about black solidarity, symbolism and learning from her community for i-D's Hair Week. {i-D}

Valentino will reveal a sportswear-driven men's collection with a new logo
Designer Pierpaolo Piccioli won't include a single suit in this season's menswear collection for Valentino. Instead, he's focusing on a look he describes as "couture meets street" and will showcase a new logo, VLTN, to channel the new vibe. "Sometimes you have to be a little disruptive to express the feeling of the times," he said. {WWD}

Machine Gun Kelly just inked a deal with Reebok
Ohio-based rapper Machine Gun Kelly just landed a deal with Reebok, where he will serve as spokesperson for the brand's Club C sneaker campaign. "His dynamism truly connects to our brand and really comes through in everything he touches," said Reebok's director of global entertainment marketing Damion Presson. MGK's "Lace Up" motto has never been more relevant. {Sole Collector}

On set with the Versace installment of American Crime Story
Entertainment Weekly's cover story this week features a behind-the-scenes glimpse on the set for "The Assassination of Gianni Versace: American Crime Story." Though the show isn't set to air until 2018, EW's story reveals that producer Ryan Murphy sees the story of the trial that followed Gianni Versace's murder as a lens through which to examine homophobia in America. "There was this great apathy about it," said Murphy. "It seemed like gay people were disposable in our culture." {Entertainment Weekly}

Rodale Inc. is up for sale
Rodale, the publisher behind Men's Health, Women's Health, Runner's World and more is considering putting itself up for sale as one of a few "strategic alternatives" to its current way of operating. Selling individual titles at the publisher is also under consideration, according to the publisher. {WWD}

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