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11 Under-the-Radar Fashion Instagrammers to Follow When Your Feed Just Needs Some Freshening Up

Or, for when your Explore page just isn't cutting it.
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It's summer (unless you're living in the Southern Hemisphere, in which case: bookmark this for six months from now!), which probably means that your pores are brimming with more sweat — and for the purposes of this story, your Instagram feeds with more swan pool floats — than you know what to do with. If the sheer sight of one more Instababe drinking a Corona on an inflatable swan will put you over the edge, then you're in luck because we're here to remedy that very dilemma.

In the lives we now lead on Instagram (which Adweek says adds up to an average of 15 minutes per day, and that's being conservative), we've learned that it's nice to keep the platform feeling fresh, only following those that put a little extra pep in your step (or perhaps more accurately, scroll). And sometimes, your Instagram Explore page just cutting it, so we compiled 11 under-the-radar, fashion-adjacent Instagrammers, organized alphabetically, to follow when your feed needs some livening up. Happy double-tapping. 

Brittany Bathgate (@brittanybathgate)

Come for the mirror selfies, but stay for Brittany Bathgate's mix of awesomely attainable high-low styling. The Norfolk, UK-based blogger (who previously spearheaded Style & WellBeing, now just fills her feed with easy, wearable looks comprised of more mainstream brands (like Cos and Everlane), smaller, indie labels (including Frankie, Nanushka and Our Second Nature) and the occasional luxury good. But what's more is that she styles almost everything with a trusty pair of white high-top Converse sneakers.

Coco Baudelle (@cocobaudelle)

You've likely seen model-meets-actress-meets-screenwriter Coco Baudelle bopping around Glossier's inescapable marketing efforts, like here and here and here. If her bizarrely perfect skin doesn't already fill you with admiration (that's, yes, tinged with just a little bit of envy), her dreamy Instagram presence will. No one can resist the allure of her fluffy Chihuahua or pleasantly mellow selfies. She's also convinced us that we absolutely need a sheer baby doll robe, which is a testament unto itself.

Molly Blutstein (@mollyblutstein)

If you're anything like us, you're already obsessed with Reese Blutstein, the 21-year-old, massively popular style star behind the handle @double3xposure. (If you're not, read Maria's How I Shop interview with her, with photos by Whitney, from this past March and get back to us.) But what you may not know is that Reese has a twin sister named Molly who is equally fantastic, and wears equally fantastic clothes. Molly's Instagram presence is decidedly much more low-key — she only has 20 posts, compared to Reese's 1,550-plus — but what she lacks in quantity she makes up for in quality.

Paloma Elsesser (@palomija)

We've been tracking model Paloma Elsesser's career since the very beginning, when she was plucked from obscurity for makeup mother Pat McGrath's Golden Makeover series in October 2015. She's been an industry staple ever since, starring in editorials for publications like Glamour, Allure, Elle, Vogue and the endlessly cool i-D, and fronting campaigns for H&M. Her bright, fabulous Instagram feed features a whole lot of color and even more sass, with a healthy dose of captial-F-Fashion thrown in. And, she wore a gown on a camel named "James" for her birthday! Evidence here.

Sarah Feingold (@sarah.feingold)

You've never seen an Instagram tryptic fan quite as devoted as Sarah Feingold, founder of beauty, lifestyle and travel website No Basic Girls Allowed. Her feed makes good on her brand's title: There doesn't appear to be a single basic bone in Feingold's body, and we also feel confident making the prediction that she's not a fan of the Pumpkin Spice Latte. Head on over to @sarah.feingold if you're a fan of nature, produce and art — which, who isn't, yes? — and a fair share of glamorous selfies and makeup magic.

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Annie Friberg (@anniefriberg)

Annie Friberg, who is admittedly rather mysterious on Instagram, appears to be a Swedish DJ who professionally goes by the name of "Wavy Baby." (It looks like you can listen to some of her stuff on SoundCloud, if you're so inclined.) What we do know about Friberg with some sense of certainty, though, is that she and her super-short platinum hair wear sporty streetwear — starting with Champion tees, clompy Nike sneakers and Noah hoodies — extremely coolly. 

Anna Gray (@annazgray)

You may already be familiar with writer Anna Gray's words — she's written for the likes of Garance Doré, Refinery29, Into the Gloss, Interview and Saturdays — or her Instagram alter ego, @thingsiwouldbuy, which is exactly what it sounds like. But her personal account also deserves some recognition for its seemingly endless splay of travel photos taken in far-flung locations from Nice, France to Cuixmala, Mexico. She also just recently co-designed a line of leather bags for Khoi Le, and you're going to want them all just as much as you'll to join her on her next vacay.

Mari Jasmine (@mari_jasmn)

Mari Jasmine, who currently hosts a popular fashion and lifestyle TV show in the Philippines, was born in Tokyo before relocating with her family to Australia, where she spent her childhood. As she's detailed on her blog,, she's traveled the world working all sorts of odd jobs, "from being a barista in London to working in a medical assistance company in Paris." Her Instagram chronicles her life in Manila, but also provides a peek at all the traveling she still does today. The wanderlust is inevitable.

Paola Mathe (@findingpaola)

Paola "Pao Pao" Mathé, who was born in small town in Haiti and moved to the U.S. as a teenager, divides her time between Austin and New York City while operating lifestyle blog Finding Paola. Her sense of style is, to put it mildly, glorious, favoring lots of bold, beautiful prints via shirtdresses, suit sets and African head wraps. On the topic of the latter, Mathé launched her own collection of head wraps, Fanm Djanm, which means "strong woman" in Haitian Kreyol. The line is inspired by African and Asian cultures and handmade in New York City.

Rachel Nguyen (@thatschic)

Rachel Nguyen started That's Chic as a lifestyle blog as a student in Los Angeles before expanding her kooky, laid-back musings to YouTube in the fall of 2014. (There, her 10-step Korean beauty routine has garnered more than 913,000 views.) She now works in freelance content production and art direction while maintaining a kickass Instagram, which will make you want to drop everything and move to LA. Say hi to Dhani if you do!

Cyndi Ramirez-Fulton (@cyndiramirez)

Her Instagram bio reads "First Lady of Den Hospitality," and she's not even wrong: Cyndi Ramirez-Fulton founded Chillhouse, the super-chic coffee shop-meets-nail salon-meets-massage studio that's been buzzing all over your Instagram. (Before that, she launched Taste the Style, a style, food, beauty and lifestyle website.) You'll want to follow her for dreamy interior shots (s/o Chillhouse), cute, silly captions and just generally great fashion, beauty and wellness posts. 

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