There is a certain vintage je ne sais quoi about Reformation, the Los Angeles-based apparel retailer that's carved out a market for babelicious sustainable wares. Its pieces, which span from midriff-exposing bodysuits to flouncy wedding gowns, look overwhelmingly contemporary, but the brand's simplicity seems to denote another era. And that the goods so happen to be kind to Mother Earth? That's just an added bonus.
To be fair, Reformation is committed to vintage; its brick-and-mortar locations in New York, Los Angeles and San Francisco offer a healthy selection of vintage pieces, including dresses, tees, jeans and more. But much to the delight of those of us who prefer to shop digitally (which, same), the brand is bringing its vintage aesthetic to its website.
On Thursday, Reformation launched an appropriately Reformation-like vintage collection comprised of 106 hand-picked, one-of-a-kind pieces, priced from $78 to $428, available exclusively on its website. Styles range from flouncy sundresses (a Reformation specialty) to frilly linen blouses, and from designers like Saint Laurent and Chanel. Accessories are available, too, including a perfectly pint-sized Salvatore Ferragamo crossbody that may very well haunt your dreams, as I know it will mine.