In 2017, there's no plausible way for a retail conglomerate as colossal as Yoox Net-a-Porter Group to reach its intended size without adopting practices that at least pass as moderately sustainable. Otherwise, consumers won't buy into it; they're simply too informed now and care too much. But Yoox Net-a-Porter is already going above and beyond expectations, having outlined a number of strategies in its 2016 Sustainability Report. And as far as its environmental impact is concerned, the Group's next move is a big one.
Yoox Net-a-Porter announced on Tuesday that it's adopting a fur-free policy that will exclude all items and accessories made from animal fur from its host of e-commerce sites, including Net-a-Porter, Mr Porter, Yoox and The Outnet.
In a press release, Yoox Net-a-Porter outlined that this new policy builds on the Group's longtime relationship with The Humane Society of the United States (HSUS), Humane Society International (HSI) and Lega Anti Vivisezione (LAV). To go further, the Group has also joined the Fur Free Alliance's international Fur Free Retailer Program, a coalition of animal and environmental protection organizations worldwide. Yoox Net-a-Porter will continue to work closely with the aforementioned agencies going forward so to be kept abreast of any new developments in fur and ethical sourcing.
As a member of the United Nations Global Compact (and the only fashion e-commerce company part of RE100, an international commitment to 100 percent renewable power by 2020), Yoox Net-a-Porter's sustainability chops continue to lead by example. It has been this way since 2009 with the launch of Yooxygen, Yoox's destination for social and environmentally responsible brands, Matteo James Moroni, the Group's Head of Sustainability, said in a release. He continued:
Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.
For a conglomerate of this size to go entirely fur free, the impact will be significant — enough that its competitors, namely Farfetch, will surely be tempted to follow suit. The more on this bandwagon, the merrier — especially now.