Zayn Malik is keeping it in the Hadid family when it comes to his fashion collaborations. For his Giuseppe Zannotti capsule collection, Malik turned to girlfriend Gigi Hadid for design advice, and for the solo star's latest fashion gig with Versus Versace, he hired younger sister Bella Hadid to star in his new collaboration's ad campaign, which was released on Monday.
The Zayn x Versus collection, which is available to shop online now, consists of more than 40 pieces for men and women that showcase "attitude of the street, a mix of sports and functionality, playing with proportion and the individuality of customization," according to the brand's press release.
Starting at $175, the Zayn x Versus range features denim, leather, hoodies, T-shirts, bomber jackets and trenches, as well as accessories like backpacks, fanny packs and hats, some of which are adorned in patches or collage-inspired graphics. There are also logo-heavy separates for women, including, of course, a designer sports bra — a current favorite item among the Instagirl set. The most expensive item within the Zayn x Versus range is an eco-leather biker jacket that retails for $1,550.
"When I see this collection, I see Zayn. His attitude, his energy and his individuality are in every single piece," said Donatella Versace in an official statement. "I am so proud of what we have achieved together. The campaign defines everything I love about the new generation today."
Added Malik, "When I was a kid growing up in Bradford, England, wearing knockoff Versace, I never thought that one day I would actually be designing my own collection. Thanks so much to Donatella Versace for allowing me to do the coolest thing ever."
And for those of you in New York City, the Versus Versace store in Soho will throw a special launch event on June 28, with a portion of the net profits being donated to charity. Though, we haven't confirmed an expected appearance from Malik himself.
See the rest of the Zayn x Versus ad campaign in the gallery below and shop the entire capsule collection online at versusversace.com.