The fashion industry has long had a difficult relationship with fur, with some designers and brands — from Stella McCartney to Shrimps — acting with more concern for our animal friends than others; after all, Karl Lagerfeld did just present Fendi's "haute fourrure" (or "high fur") collection in Paris. But this week, Vogue Paris let us know which end of the spectrum it falls on: The magazine just revealed the cover for its August 2017 issue, which celebrates animals, condemning the use of real fur in fashion.
For the occasion, Vogue Paris tapped highest-paid model in the world (and noted animal rights activist and environmentalist) Gisele Bündchen to wear heaps of faux fur while cuddling with baby animals, the latter of which include (but are not limited to) kangaroos, foxes and rabbits.
In a lengthy Instagram caption, photography duo Inez and Vinoodh, who shot Bündchen in the editorial, wrote: "The whole issue is dedicated to animals and our series inside and this cover emphasizes that wearing real fur is never an option! All great designers now make the most beautiful #fakefur coats to keep you warm this winter!"
If you weren't already inclined to trade in your mink and sable coats, then this should serve as highly persuasive propaganda.
Welcome to the right side of history.