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Must Read: Balmain Unveils Olivier Rousteing-Shot Campaign, The Photographer Behind Beyoncé's Pregnancy Images

Plus, WWD finds out what drives female millennials to shop.
Image from Balmain's Fall/Winter 2017 campaign. Photo: Balmain

Image from Balmain's Fall/Winter 2017 campaign. Photo: Balmain

These are the stories making headlines in fashion on Friday. 

Balmain's Fall/Winter 2017 campaign was shot by Olivier Rousteing
Balmain unveiled its Fall/Winter 2017 advertising campaign on Friday, featuring images shot by none other than the Balmain army's creative lead, Olivier Rousteing. "I've always explained that part of the draw that social media has for me is its unique removal of any filters or middlemen — allowing me to communicate directly with those who are interested in what we are creating," Rousteing said in the press release. "I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain's latest creations, as well as my love for the singular beauty of the city I call home. I hope you are as happy with the results as I am." {Fashionista Inbox}

Meet the photographer behind Beyoncé's internet-breaking pregnancy images
Queen B is back with another internet-breaking, Botticelli-esque photoshoot. This time she's joined by the two newest members of the Carter clan — twins Sir and Rumi. Babies aside, this photo is yet another in a series of images documenting Beyoncé's pregnancy shot by Ethiopian-born artist, Awol Erizku. Vogue got an exclusive scoop on what's up next for the man behind the lens. {Vogue}

Off-White creator sets out to establish fashion program for at-risk youth 
Off-White designer and Illinois native, Virgil Abloh partnered with Chicago CRED (Creating Real Economic Destiny) to establish a fashion program aimed at improving the opportunities of at-risk youth living in the Windy City. Abloh’s six-week intensive course is designed to train 15 men on how to build a successful streetwear label. “Not many designers come from where I come from and look like how I look,” Abloh told Complex. “I wanted to share what I’ve been able to discover with more kids who come from where I come from and look like how I look. I want to show them that the world is full of tremendous opportunities.”{Complex}

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What makes female millennials shop? 
WWD interviewed a diverse group of female millennials to get insight into their spending habits and shopping behavior. Women were asked to reveal everything from their morning prep to evening routines, as well as their social media activity in-between in order to see what gets them ticking, clicking and purchasing throughout the day. {WWD

KFC's fast-food fashion is already selling out
Thoughts on having a bowl of chicken nuggets for lunch today? How about a fried-chicken logo tee? Yesterday, the fast food chain introduced fried-chicken-themed apparel online — and a third of the merchandise has already sold out. So if you're craving some KFC cotton, go get it while it's still hot. {WWD}

Manolo Blahnik documentary will debut in September
A documentary about the legendary shoe designer Manolo Blahnik is set to release in September. The film, "Manolo: The Boy Who Made Shoes for Lizards," will feature a host of famed fashion figures — Naomi Campbell, André Leon Talley and John Galliano — just to name a few. Awe-worthy stilettos and to-die-for satin pumps are sure to steal the screen. {Page Six}

Google debuts a new salon feature 
On Thursday, Google made getting pampered a whole lot easier. When users type a salon near you into the search engine, they will now not only get directions to a blowout bar nearby, but will also be able to book the appointment right on the business listing. There's also a designated "Reserve with Google" site in which users can browse recommendations for nearby beauty businesses. {Fashionista Inbox}

Rebecca Taylor and Sunday Somewhere launch a limited-edition eyewear collaboration 
Rebecca Taylor, known for Victorian-inspired blouses, sweet prints and feminine finishes, is launching a limited-edition capsule collaboration with Australian cult-eyewear label Sunday Somewhere. The collection will consist of four styles inspired by boho-icon Françoise Hardy and will be available for limited time in all the Rebecca Taylor boutiques and online beginning July 15th. {Fashionista Inbox}

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