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Must Read: E-Comm Sites Are Winning the Influencer Marketing Game, Designer Botox On the Horizon

Plus, Cadillac is providing fashion week grants to menswear designers.
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These are the stories making headlines in fashion on Friday.

E-commerce is better at using influencer marketing
When it comes to retail, everyone's trying to crack the influencer marketing code. Recent data suggests that e-comm sites like Asos and Revolve are doing so better than traditional retailers like Nordstrom and Urban Outfitters, even though the latter may have more posts made about them and more brand ambassadors on their side. {WWD}

Designer Botox may be coming soon
Cosmetic surgeries are becoming increasingly normalized — and common — for the generations growing up with the Kardashians as role models. With plastic surgery now available at high-end department stores like Harvey Nichols, it wouldn't be surprising if beauty conglomerates like Estée Lauder and Coty try to get in on the game. {Business of Fashion}

Cadillac is giving fashion week grants to menswear designers
Cadillac has been sponsoring NYFW:M's since the week's inaugural season, but now it's pushing its support even further by completely paying for the shows of seven menswear designers who submitted proposals about how they would reimagine the Cadillac House venue. Todd Snyder, Robert Geller, Dyne, Kenneth Ning, Matiere, Luar and Rochambeau are the recipients of the grant this season. {WWD}

Lottie Moss stars in new Rag & Bone campaign
Lottie Moss's latest modeling gig is for Rag & Bone, where she stars alongside fellow famous-family model Selah Marley (daughter of Lauryn Hill, granddaughter of Bob Marley), actress Jaimie Alexander and musician Staz Lindes. {WWD}

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Zana Bayne partners with the Museum of Sex
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Summersalt launches "Suit Stand"
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Gigi Hadid plays "This or That" for Reebok
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