Must Read: E-Comm Sites Are Winning the Influencer Marketing Game, Designer Botox On the Horizon - Fashionista

Must Read: E-Comm Sites Are Winning the Influencer Marketing Game, Designer Botox On the Horizon

Plus, Cadillac is providing fashion week grants to menswear designers.
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These are the stories making headlines in fashion on Friday.

E-commerce is better at using influencer marketing
When it comes to retail, everyone's trying to crack the influencer marketing code. Recent data suggests that e-comm sites like Asos and Revolve are doing so better than traditional retailers like Nordstrom and Urban Outfitters, even though the latter may have more posts made about them and more brand ambassadors on their side. {WWD}

Designer Botox may be coming soon
Cosmetic surgeries are becoming increasingly normalized — and common — for the generations growing up with the Kardashians as role models. With plastic surgery now available at high-end department stores like Harvey Nichols, it wouldn't be surprising if beauty conglomerates like Estée Lauder and Coty try to get in on the game. {Business of Fashion}

Cadillac is giving fashion week grants to menswear designers
Cadillac has been sponsoring NYFW:M's since the week's inaugural season, but now it's pushing its support even further by completely paying for the shows of seven menswear designers who submitted proposals about how they would reimagine the Cadillac House venue. Todd Snyder, Robert Geller, Dyne, Kenneth Ning, Matiere, Luar and Rochambeau are the recipients of the grant this season. {WWD}

Lottie Moss stars in new Rag & Bone campaign
Lottie Moss's latest modeling gig is for Rag & Bone, where she stars alongside fellow famous-family model Selah Marley (daughter of Lauryn Hill, granddaughter of Bob Marley), actress Jaimie Alexander and musician Staz Lindes. {WWD}

Zana Bayne partners with the Museum of Sex
Zana Bayne, the designer famous for her fetish-inspired accessories, is partnering with New York City's Museum of Sex on a capsule collection that will be sold exclusively in the museum's gift store and on its e-commerce site. Bayne will also be creating an installation of her work in the museum itself. {Fashionista inbox}

Summersalt launches "Suit Stand"
Eco-friendly direct-to-consumer swimwear brand Summersalt is giving out popsicles at its "Suit Stand" at 452 W. Broadway, where customers can shop for swimsuits, "clean beauty" beach kits and beach towels. The "Suit Stand" will operate through July 10. {Fashionista inbox}

Gigi Hadid plays "This or That" for Reebok
Gigi Hadid's latest promotion for Reebok features the model answering questions about her preferences, like "bikini or one-piece?" and "worn-in kicks or fresh out of the box?" in a new video. Hadid is predictably beautiful and decked out in head-to-toe Reebok throughout. {Fashionista inbox}

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