The internet was abuzz on Wednesday morning with the news of model Gigi Hadid's major hair transformation — and why not? The subject is certainly a nice departure from the actual news going on right now. In images released on Wednesday to promote Stuart Weitzman's Fall/Winter 2017 collection, Hadid appears with a short, choppy pixie haircut.
But the seemingly dramatic makeover for the recognizable face was in fact the result of a wig, rather than any actual scissors action. The look was clearly a strategic move to get people talking about Hadid's fourth campaign for the brand. "Gigi takes on a whole new look, capped in a fabulous Shay Ashual wig that obscures her famed tousled golden locks and will have people asking: did she or didn’t she?" reads a release from Stuart Weitzman.
According to the same release, the faux pixie is inspired by Jean Seberg in the film "Breathless" with a "chic and modern twist."
This isn't the first time Hadid as pulled a short-hair fake-out, though. For April Fool's day, she posted a photo of what appeared to be a short pixie hairstyle and captioned it solely with three scissors emojis. But alas, that time, too, was merely a ruse — Hadid later confirmed that it had all been in jest for the holiday in the comments section of the photo. (Also by, you know, not actually having short hair the next time she made a public appearance.) And at the 2015 American Music Awards, Hadid debuted a dramatic bob cut, only to reveal her own long hair had just been pinned back. The magic of a good hairstylist!
One thing's for sure: A dramatic model makeover — even if it's only a temporary one — is a surefire way to get people talking about a campaign. Well played, Stuart Weitzman.