During his 12-year tenure at Givenchy, Riccardo Tisci — who exited the French house in February — was responsible for many memorable ad campaigns. He frequently cast his celebrity friends (Julia Roberts, Erykah Badu, Amanda Seyfried, Donatella Versace), muses (Mariacarla Boscono, Jamie Bochert, Lea T) and squads of supermodels (Bella Hadid, Candice Swanepoel, Irina Shayk, Joan Smalls) to pose in his darkly romantic, gothic and urban collections. This is likely due in part to Tisci's ascension to "celebrity designer" status within the industry and the close-knit relationships he'd made along the way, from dressing A-listers on the red carpet to filling his runways with the best and buzziest models. In fact, he was one of the first luxury artistic directors to cast Kendall Jenner in an ad campaign.
However, the days of the flashy, celebrity and Instagirl-filled campaigns for Givenchy may be a thing of the past. On Monday, the house revealed its first ads created under the direction of Clare Weight Keller — who took over the house's women's and men's ready-to-wear, accessories and haute couture collections in May — on its social media channels, and it's a hint at what's to come from the former Chloé designer. Shot in black and white by Steven Meisel and titled "TRANSFORMATION SEDUCTION," the images offer fans of the brand a peek at the upcoming clothing offering, namely a sheer, black lace dress and a pair of silky black tuxedo-type trousers. Keller name-checked the influence of house founder Hubert de Givenchy as her key inspiration for taking the job; established in 1952, Givenchy was a favorite among sophisticated women including Audrey Hepburn and Jackie Kennedy.
While we can't infer much about Keller's incoming aesthetic changes for the house from the just-released campaign, one thing is for sure: The big-name castings and #GivenchyFamily-filled group shots are giving way to a more subtle approach for the LVMH brand. Let the anticipation build for Keller's first collection for Givenchy, which will debut this October in Paris.