Under the creative direction of Alessandro Michele, Gucci's ad campaigns have always been a visually stunning trip that we look forward to every season. And recently, the Italian fashion house has found its winning formula: tease the campaign with audition clips, choose a fun setting, make a complementary video with a catchy soundtrack and showcase a few memorable animals. (Previously, Gucci has casted lions, tigers, flamingos and iguanas, to name a few.) By then, the coveted clothes and accessories are just an added bonus.
In the case of Gucci's Fall 2017 campaign, revealed on Tuesday, those audition clips had aliens; the setting involved fleeing Earth and space travel; you can watch the sci-fi-meets-fashion film above; and there are some very chic cows involved.
Shot by Glen Luchford, Michele's best runway collection to date is placed in an intergalactic world inspired by sci-fi motifs from the '50s and '60s. The brand also took heavy inspiration from "Star Trek," recreating the show's signature elements, like the Enterprise, its transporter and bridge for a Gucci'ed out Starfleet crew. If Michele has taken his latest campaign out of this world, who knows where he'll go to next?
See more images from the campaign in the gallery below.