At Kering, Gucci's Explosive Growth Has Finally Surpassed Yves Saint Laurent’s

The French luxury group saw a record boost in revenue and profits in the first half of 2017.
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Gucci's Pre-Fall 2017 campaign. Photo: @gucci/Instagram

Gucci's Pre-Fall 2017 campaign. Photo: @gucci/Instagram

Since Alessandro Michele — a then-unknown accessories whiz and Gucci's second-in-command — took full creative reins at the Italian house back in January 2015, Gucci's ascension to the top of fashion pyramid has been, for lack of a better word, intense. It didn't take more than a season or two for Michele to establish Gucci's bookish, eclectic new aesthetic, and even shorter for brands and retailers to start looking to him for design cues. But as recently as this past February, Yves Saint Laurent was still growing at a speed at which Gucci could not catch up, even 10 months after Hedi Slimane's departure. Gucci, however, was a close second, posting a 17.8 percent lift in comparable sales in its third quarter, as compared to YSL's 33.9 percent.

Not anymore. On Thursday, Kering announced its earnings for the first half of 2017, and Gucci's explosive growth has finally surpassed YSL's at French luxury group.

In Kering's second quarter, Gucci saw a whopping 43.4 percent lift in comparable revenue — which Reuters attributes as making over 60 percent of Kering's profit — and a 32 percent boost in its recurring operating margin. YSL wasn't far behind, with 28.5 percent and 23 percent, respectively.

So, where's this Gucci growth coming from — and why is it only just materializing now? Per Quartz's Marc Bain, Kering CFO Jean-Marc Duplaix reportedly told journalists on a call that the brand's shoes and ready-to-wear for men and women saw "outstanding double- or even triple-digit growth" in the second quarter. This, of course, is no surprise; all those loafers, sneakers and slides have to add up to something.

Elsewhere, Kering's Bottega Veneta experienced positive revenue growth for the first period in some time. As we wrote in February, the brand has struggled to connect with consumers as of late, and sales were down 10.9 in the group's third quarter last year. In this quarter, however, comparable revenue was up 2 percent with a six-month performance that Kering described as "solid."

In all, Michele is surely making Kering very happy: Its luxury brands were up 29.7 percent across the board, delivering "record profits and operating margins" with "outstanding" revenue growth. Either give the man a raise, or instead, perhaps consider gifting him a new Renaissance-era area rug. He deserves it.

Note: This headline has been updated to focus on Gucci's and YSL's comparable growth patterns, rather than its revenue.

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