Must Read: Kith and Emily Oberg Drop 'Self Love' Capsule, What Comes After Zara?

Plus, LVMH's Ian Rogers discusses the luxury group's buzzy new e-commerce site, 24 Sèvres.
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The "Self Love" tee from Emily Oberg's Summer 2017 collection for Kith. Photo: Kith

The "Self Love" tee from Emily Oberg's Summer 2017 collection for Kith. Photo: Kith

These are the stories making headlines in fashion on Monday.

Kith and Emily Oberg drop "Self Love" capsule 
Known for its cool, continual drops and streetwear statements, New York City-based retailer Kith has created a new line of tees designed to spread the message of self-love. For the capsule, Emily Oberg, Kith Women's creative lead, printed the statement "Self Love" on the back of a classic tee, available in three colorways, and a matching hat. {Fashionista inbox}

What comes after Zara? 
Fashion startups are working to combat fast-fashion behemoths by offering young consumers personalized products and a unique community to which to subscribe. Although difficult to compete in a retail world where "cheap chic" reigns supreme, brands like Modern Citizen, Genuine People, Fame and Partners and Anine Bing are catering to aesthetic niches to breed a new generation of wardrobes. {Business of Fashion}

LVMH's Ian Rogers talks to Glossy about new e-commerce sit24 Sèvres
LVMH first poached Ian Rogers from Apple 18 months ago to serve as the luxury group's first chief digital officer, and now, his first big project is coming to fruition: multi-brand e-commerce site 24 Sèvres, inspired by the company’s upmarket department store Le Bon Marché, launched last month. In a new interview, Rogers told Glossy that the site will be curated through a very clear Parisian lens and will bring "what's special about Le Bon Marché to people where they are." {Glossy}

LVMH holds startup style event for employees
In an effort to promote an entrepreneurial spirit among its staff, LMVH gathered 60 employees across 15 countries, to participate in their inaugural startup program. The three winning teams selected will work with company executives to bring their ideas to life. {WWD

Theory allegedly creating a "millennial collection"
Theory is making market waves with talks of creating a "millennial collection" to reinvigorate sales and empower the next generation of creative leadership. The 20-year-old contemporary line has supposedly recruited young staffers to spearhead the project and design a separate capsule collection to be sold in stores and online. {WWD}

How Amazon is cornering fashion brands into wholesale
As a part of Amazon's desire to grow its fashion platform, the retail giant is aggressively pushing fashion brands toward the wholesale model. This model gives Amazon more control over everything from pricing to inventory, and could have a negative rippling effect for brands, as it sets a precedent for other wholesale relationships, with department stores like Nordstrom and e-commerce sites like Net-a-Porter. {Glossy}

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