Must Read: Puma Reports Unexpected Increase in Earnings, Harry Styles's One Fashion True Love - Fashionista

Must Read: Puma Reports Unexpected Increase in Earnings, Harry Styles's One Fashion True Love

Plus, Abercrombie & Fitch will relaunch their iconic denim collection this fall.
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Photo: Sean Gallup/Getty Images

Photo: Sean Gallup/Getty Images

These are the stories making headlines in fashion on Tuesday.

Puma reports unexpected increase in 2017 earnings
Puma increased its full-year forecasts for the second time in three months due to an unexpected jump in quarterly sales and profit. The German company has seen widespread sportswear, footwear and street style success thanks to celebrity endorsements from sprinter Usain Bolt, The Weeknd, Kylie Jenner and singer-turned-designer Rihanna. {Business of Fashion}

Nothing gets Harry Styles's heart racing more than a pair of Chelsea boots
"Dunkirk" star and former One Direction heart throb Harry Styles stopped by BBC Radio 1 to let the world know what gets his heart racing. Styles took part in the Heart Monitor Challenge, in which the singer's pulse was tracked as the radio host flashed a series of images. Despite a rather intense reaction to a shirtless Ryan Gosling in "The Notebook," Styles's heart rate hit a peak 100+ when a pair of Chelsea boots popped up on the screen. Please watch him get adorably flustered over fall's favorite shoe below. {Elle.com}

Abercrombie & Fitch relaunches denim collection
Abercrombie & Fitch — the casual luxury brand founded in 1892 — will reimagine their iconic denim this fall. For both men and women, all styles have been meticulously re-constructed to ensure the most complimentary and comfortable fit, while staying true to the brand's long history of American authenticity. A&F will launch their new jeans in mid-July, offering a neat selection of denim with refined details, minimal branding and back pockets free of stitching. {Fashionista Inbox}

Kylie Jenner is the August cover star of two international editions of GQ
Kris Jenner took to Instagram yesterday to announce yet another one of her many children's glossy magazine covers. This time it was the youngest of the Kardashian Klan and queen of the "bigger lips, bigger hips" movement, Kylie Jenner. The bronzed and toned 19-year-old steams up both GQ Mexico and GQ Germany covers, which you can see below. {Fat Tongue}

Kylie Jenner on August 2017 cover of 'GQ Germany'. Photo: Mike Rosenthal

Kylie Jenner on August 2017 cover of 'GQ Germany'. Photo: Mike Rosenthal

Athleisure is now taking on accessories 
Good news is on the horizon for fitness fanatics (and those who dress like them): the booming athleisure market is moving into bags, watches and makeup. A new report from research provider Euromonitor finds that many retailers now have dedicated lines for sporty accessories, specifically out of a consumer demand for a post-workout-inspired wardrobe. {Quartz}

Marc Jacobs has a new CEO
On Tuesday, LVMH announced that Eric Marechalle will leave Kenzo to join Marc Jacobs International as chief executive officer in the third quarter of the year. WWD reports that the American fashion company's current CEO, Sebastian Suhl, will leave LVMH "to pursue personal interests" — a move that was speculated as early as this past May. Under Marechalle's watch, Kenzo grew to become one of the most closely-watched (and most experimental) European labels, with projects that included a high-profile collaboration with H&M. Perhaps we can expect for him to give Marc Jacobs the same treatment? {WWD}

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