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Must Read: How Brands Can Combat Fraudulent Influencers, Milly Makes Moves To Strengthen Its Brand

Plus, Carolina Herrera will show at the MoMA.
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These are the stories making headlines in fashion on Tuesday.

How brands can combat fraudulent influencers 
The ease with which the internet allows people to build false virtual personas means brands must develop a heightened awareness when using influencer marketing tactics. In order to avoid striking deals with fraudulent influencers, Morgan Kaye —the vice president of community support at Activate by Bloglovin' — advises brands to first familiarize themselves with an influencer's history and content. Then, she says, brands must evaluate the types of people who are following them and see whether the influencer is actually engaging with them rather than purchasing them. The most important step, however, is understanding the type of influencer and analyzing their strengths on various platforms. {WWD}

Milly makes moves to strengthen its brand
The New York-based, privately-owned brand Milly has absorbed its sales agency, the L'Atelier Group, which will allow the brand to capitalize on the agency's strong relationship with speciality stores. Furthermore, the brand will opt out of showing at NYFW to instead open an experience-based Soho pop-up store for five months. {WWD

Carolina Herrera to show at the MoMA
Carolina Herrera, is scheduled to send her Spring 2018 collection down the runway at The Museum of Modern Art's Abby Aldrich Rockefeller Sculpture Garden. The spectacle will take place on the eve of Sept. 11 and marks the first time a fashion designer will stage a formal fashion show at the museum. {WWD}

A memorial service will be held during fashion week to honor Glenn O'Brien
GQ's "Style Guy," Glenn O'Brien, passed away in April at the age of 70. A memorial will be held during fashion week to recognize his lifetime of achievements in fashion writing, editing and creative directing. The service will be held at New York's SVA Theatre on Sept. 10 from 6:00 to 7:30 p.m. {WWD}

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IMG and UNICEF team up for socially conscious T-shirt pop-up at NYFW
On Friday, Sept. 8 through Sunday, Sept. 10, IMG will hold a pop-up T-shirt shop at 859 Washington Street and will donate 50 percent of the $48 purchase price to UNICEF USA. The T-shirt bar will feature original statement tees from: Naeem Khan, Marchesa, Alice and Olivia, Bibhu, Anna Sui, Cynthia Rowley, Adam Selman and Prabal Gurung. {Fashionista Inbox}

Why sneaker designs continue to echo past styles 
The "imitation is the sincerest form of flattery" sentiment holds true in the sneaker industry. According to Highsnobiety, sneaker brands have widened their reach and made successful shoe models through their copying smarts: they have mimicked the most popular designs and have accompanied the copied styles with some killer marketing campaigns; they've saved up enough money to fund expansive research and development for innovative shoe technology; and they've introduced proprietary tech to copied styles to open up new markets. {Highsnobiety}

Christopher Bailey will curate a photography exhibition hosted at Burberry's new show venue
Burberry will host a photography exhibit from Sept. 18 to Oct. 1 at the brand's new show venue in the Old Sessions House in Clerkenwell, London. The exhibition, titled "Here We Are," will showcase the work of over 30 20th-century photographers who have used their lenses to capture a British way of life. {Fashionista inbox}

The CFDA and ACLU launch "Fashion For ACLU"
The CFDA and the ACLU will partner on a joint New York Fashion Week initiative to spread the message that any form of hate does not have a place in our democracy. As of now, 50 designers have agreed to use their runways to feature the "Fashion For ACLU" tagline as well as hand out blue ribbons to attendees to demonstrate their support. "We want to be on the front line, not the sidelines, to boldly fight to protect our precious rights and freedoms, which has taken on a renewed urgency after the heart-wrenching events of Charlottesville," said Steven Kolb, President and CEO of CFDA. "Our goal is to actively support concrete work that will move our country meaningfully forward. The ACLU is doing that critical work." {Fashionista Inbox}

Farfetch launches an editorial story to promote the arrival of Balenciaga's Fall/Winter 2017 collection 
Farfetch celebrated the drop of Balenciaga's men AW17 collection today with a short film that is captured by video surveillance cameras. In this underground fashion story, Demna Gvasalia's clothes come to life as two male models clad in the new collection become the focal point of C.C.T.V systems, allowing the hidden camera to zoom in and highlight various attributes of the Balenciaga looks. You can watch the full editorial shoot here. {Fashionista Inbox}

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