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Farfetch Taps Yasmin Sewell as Vice President of Style and Creative

The luxury e-commerce giant is cleaning up with the hires.
Yasmin Sewell. Photo: Christian Vierig/Getty Images

Yasmin Sewell. Photo: Christian Vierig/Getty Images

It hasn't yet been six months since Natalie Massenet departed the company she founded to join Yoox Net-a-Porter competitor Farfetch, but in that time, it's become increasingly clear that the arms race between the two luxury e-commerce groups isn't going to slow down anytime soon. And while Yoox Net-a-Porter has been tacking on its fair share of impressive initiatives — like, announcing in June that they were going completely fur-free — Farfetch has been making moves of its own, most notably its new partnership with Condé Nast that effectively shuttered This left Yasmin Sewell,'s fashion director and otherwise street style magnate, out of a job, but it turns out that wasn't for long. 

On Thursday, Farfetch — the same company that absorbed and eliminated Sewell's initial position in the first place — announced that it had appointed her as Vice President of Style and Creative, a newly created role within the company. Sewell's duties will include leading Farfetch's global editorial and creative teams, as well as the overall styling direction on-site. She will report to John Veichmanis, Farfetch's Chief Marketing Officer.

In a statement, Sewell said:

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Farfetch is undoubtedly one of the most innovative companies in today’s retail landscape. I've known José since the beginning — we are past collaborators, and it is an honour for me to become a full-time part of everything Farfetch is creating now and even more so, all that is to come. This role is an exciting evolution for me, finding and fostering new design talent has been a particularly fulfilling part of my career to date, and I'm excited to extend this to the realm of directors, photographers and creatives of all types. I am thrilled to be joining the team at this time as we define what content and commerce means for the Farfetch customer globally.

If it wasn't already clear, Farfetch is cleaning up with its hires, and in a timely manner, too; now, just a few weeks out of Spring 2018 fashion month, the e-tailer can ensure they'll have a permanent fixture in every front row. We're definitely interested to see what the company does — or who they'll bring on — next.

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