Skip to main content

The Checked Maxi Dress Maura Wants to Make Her Feel Like a Danish Cool-Girl

Courtesy of official Danish cool-girl brand Ganni.
Ganni "Charron" checked cotton-blend seersucker maxi dress, $295, available at Net-a-Porter.

Ganni "Charron" checked cotton-blend seersucker maxi dress, $295, available at Net-a-Porter.

With Copenhagen Fashion Week — verifiably the chillest, most stylishly low-key fashion event on the face of the planet — taking place last week, I have a bad case of Danish fever. Maria went to cover the festivities this season, but I was there for the Fall 2017 shows in February and fell in love pretty hard. For one thing, the city is entirely built upon bicycle transportation, which ensures that residents prioritize comfort and practicality. I really love bikes! (Plus, no one's tryna get their skirts or pants caught up in a spoke.) But what's more, there's a certain fixation with Scandinavian style sweeping the industry that I didn't fully understood until I got there. There's something about the mix of minimalism, wearability and slight funk that's as charming as it is difficult to replicate.

Ganni, a Copenhagen-based, family-run contemporary label run by creative director Ditte Reffstrup and CEO Nicolaj Reffstrup, is one of the best examples of Danish style out there. I've followed them on Instagram for months now, and I've yet to see a piece or look over which I haven't screamed internally. They deem their hoards of fans "Ganni Girls," and their official feed is filled with regrams of their Ganni-filled looks. 

In my latest quest to become a Ganni Girl myself, I first discovered this checked maxi dress via — what else? — Instagram, courtesy of Barbara Potts (on the right), the co-founder of fellow Danish brand Saks Potts. The way she styled it (ankle boots!) made me lose my mind.  

Scroll to Continue

Recommended Articles

The dress also passes my Can You Wear This Three Different Ways? test, which I ask myself before I buy absolutely any item of clothing. I guess that's just the Danish way. Bike not included.

Ganni "Charron" checked cotton-blend seersucker maxi dress, $295, available at Net-a-Porter.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.