"I've been impressed with [founder and CEO] Tyler [Haney] and Outdoor Voices since day one," said Drexler via a release from the brand. "The product and the larger community she's built around Outdoor Voices is incredibly compelling."
It seems that admiration is mutual, with Haney explaining the strategy behind bringing Drexler on in a more hands-on role: "Mickey has a deep enthusiasm and respect for what we're building and I'm excited to make him part of the team," said Haney in a statement. "His experience will be invaluable as we grow."
New York-based Outdoor Voices has seen rapid growth since its inception in 2014 as athleisure continues to reign supreme amongst millennial and Gen-Z shoppers. Business of Fashion reports that the brand is on to track to "quadruple growth in 2016; the latest investment from Drexler will enable the brand to open two new retail outposts this year, with more planned for 2018."
Drexler exited his position as CEO of J. Crew after more than a decade in the role in June and has since founded investment firm Drexler Ventures, which invests in and advises young, up-and-coming companies. He remains involved with J.Crew, serving as the company's Chairman of the Board and maintaining 10 percent stake in the business. In addition, he serves as Board Director at Warby Parker, for which he is also an investor.
Outdoor Voices is focusing on ramping up its digital experience as well as brick-and-mortar retail locations, recently opening a pop-up location at The Grove in West Hollywood. "What we've seen is that our positioning, our product and the community that we've built to date — and our customers have built with us — is resonating in a big way in this traditionally macho activewear space, so the goal right now is to take a lot of what's working and go find more people to get involved," said Haney in an interview with Fashionista at the beginning of the month. "It's really about creating memorable businesses that kind of flux in and flux out."