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With print sales on the decline and more consumers than ever choosing to spend on things like travel and food over tangible products, "experience" is king when it comes to driving revenue these days. It's thus unsurprising to hear that American Vogue just announced its first-ever conference, entitled "Forces of Fashion," to happen this fall in New York.
"We wanted to do something that is different and which speaks to the world today; the collective desire for experience and connection," said Anna Wintour in a statement.
Hosted at Milk Studios on October 12 in partnership with American Airlines and HP, the conference will feature an all-star lineup of designers in conversation with Vogue editors. Sessions will include a discussion on "cool" with Heron Preston and Virgil Abloh, the future of ethical fashion with Stella McCartney, the nature of disruption with Demna Gvasalia and what it means to experience success "the second time around" with John Galliano, to name a few. In addition to the designer lineup, Instagram founder Kevin Systrom will join the conversation to discuss "fashion in the age of Instagram" with Marc Jacobs.
"These will be no-holds-barred, nothing-is-off-the-table conversations," Vogue shared in a statement. "Everything about what it means to be designing and working in 2017 will be up for discussion."
Conference-goers will pay a high price for access to these conversations in what the publication describes as an "intimate" setting: To attend the one-day, 11-hour conference, attendees will need to fork over $3,000. A Vogue representative noted to Fashionista via email that there will also be "heavily discounted" student tickets available, but no word yet on how much those tickets will cost or how many will be for sale. Still, the publication is hoping that the exclusivity — and access to industry giants — will be enough incentive for Vogue fans to consider the price tag worth it.
"'Forces of Fashion' will bring together some of our favorite names, and allow them the opportunity to speak in a way they've never done before; live and direct with Vogue's editors on a day that we believe will be as informative as it is intimate," Wintour said in a release. "You'll need to be there to really experience it!"
Tickets for "Forces of Fashion" are currently available online. See below for the day's full session lineup.
Disrupt, Disorientate, Doing it His Way: Demna Gvasalia in conversation with Sarah Mower
The Power of Independence: Dries Van Noten in conversation with Hamish Bowles
Getting the Keys to the House: Francesco Risso and Natasha Ramsay-Lévi with Luke Leitch
Success the Next Time Around: John Galliano in conversation with André Leon Talley
Star Power in the 2010s: Joseph Altuzarra and Erdem Moralioglu with Mark Holgate
Fashion in the Age of Instagram: Marc Jacobs and Kevin Systrom with Sally Singer
Being on First-Name Terms with the World: Michael Kors with Virginia Smith
The Future of Ethical Fashion: Stella McCartney with Tonne Goodman
When Fashion is Your Second Act: Victoria Beckham with Nicole Phelps
Can You Keep Cool... Cool?: Virgil Abloh and Heron Preston with Chioma Nnadi
UPDATE, Tuesday, Sept. 5, 9:12 a.m.: The roster of big-name speakers at Vogue's forthcoming Forces of Fashion conference has expanded to include Rihanna (!), according to a release. On Tuesday, the magazine announced that the Fenty Puma designer and erstwhile Grammy winner will join the lineup to reportedly discuss her red carpet style, off-duty looks and ready-to-wear business, as well as her return to New York Fashion Week, in which she's set to show next week on September 10. Specifics — including the name of her panel and to whom she'll be speaking — are scarce, but details will eventually be made available over at VogueForcesOfFashion.com.