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Must Read: Beautycon Is Changing The Makeup Game, Social Media Shames Forever 21

Plus, how fashion can move beyond cultural appropriation.
Model Khoudia Diop at the Beautycon Festival in New York. Photo: Kris Connor/Getty Images 

Model Khoudia Diop at the Beautycon Festival in New York. Photo: Kris Connor/Getty Images 

These are the stories making headlines in fashion on Thursday.

Beautycon is changing the makeup game
Beautycon is a social media-friendly cosmetic festival geared towards rising Gen-Z and Millennial consumers. Since its inception, the event has successfully responded to the rising generation who use social media and makeup as a means of self-empowerment, through their commitment to making beauty fun, inclusive, accessible, influencer-driven and positively aspirational. {The New Yorker}

Social media shames Forever 21 for knockoffs
Frequent imitator Forever 21 was under fire earlier this week for knocking off yet another designer's work — a T-shirt with the "woman" written in multiple languages, which raised money for Planned Parenthood. But rather than sue F21, Zoila Darton and Angela Carrasco are relying on the increasingly effective phenomenon of social media shaming. {The New York Times}

How fashion can move beyond cultural appropriation
The conversation about cultural appropriation in fashion continues in a new op-ed offering ideas for how to get past it. Namely, designers should be striking up conversations with members of that minority group first and collaborating with designers and businesspeople that belong to the groups they are referencing. {Business of Fashion}

ThredUp's new luxury platform is expected to bring $10 million in sales
ThredUp launched the beta version of ThredUp Luxe earlier this year, and the luxury resale platform is already expected to earn $10 million in sales by the end of 2017. It's now open to the public, offering a relatively high commission (80 percent of sales). However, despite impressive sales predictions, the company is struggling to accommodate the demands of the luxury resale market, which include adding trained authenticators and more protective distribution services. {Glossy}

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Albino community finds a foundation match in Fenty Beauty 
Rihanna champions inclusivity, accessibility and diversity with her Fenty Beauty line, which boasts an impressive range of 40 foundation shades — one of which just received praise from albino beauty blogger Krystal Robinson. She took to Instagram to celebrate how well Riri's super-light foundation matched her natural skin tone. {i-D}

H&M unveils its latest campaign with The Weeknd
H&M has just released the campaign and product images from its latest collaboration with The Weeknd, out Sept. 28. The collection contains an assortment of comfy, purple-washed fall basics adorned with the musician's signature "XO" logo. {Fashionista Inbox} 

The Weeknd in his line with H&M. Photo: H&M

The Weeknd in his line with H&M. Photo: H&M

FIT and Pratt students win National Geographic award for sustainable fiber
The four-person team behind AlgiKnit, a sustainable and biodegradable fiber made from kelp, won one of National Geographic's Chasing Genius awards worth $25,000 this week. AlgiKnit "aims to operate in a closed-loop product lifecycle, utilizing materials with a significantly lower environmental footprint than conventional agricultural or petroleum-based textiles," according to a press release. {Fashionista inbox}

Streetwear is reviving cigarette merch
Cigarettes pose immense threats to our health, but here's an idea: instead of chain-smoking them, why not just wear them? Marlboro's marketing strategy started the cigarette merch trend in 1984 with Marlboro-branded swag, but now streetwear labels and streetwear-inspired, high-end labels — Balenciaga, Vetements, Gucci — have also decided to throw tobacco products on tees and accessories. {GQ}

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