Must Read: Boohoo Breaks Into Beauty, St. Vincent Covers the Final Issue of 'Nylon' - Fashionista

Must Read: Boohoo Breaks Into Beauty, St. Vincent Covers the Final Issue of 'Nylon'

Plus, Adriana Lima is the host of a new reality beauty competition.
Author:
Updated:
Original:

These are the stories making headlines in fashion on Wednesday.

Boohoo breaks into beauty 
U.K.-based e-tailer Boohoo is following in Forever 21's fast-fashion footsteps and breaking into beauty. Its inaugural cosmetic collection contains a range of highlighters, setting sprays, contouring palettes and pigmented eye shadows, all priced from $5 to $25. The first 10 products will drop today on Boohoo's U.K and U.S. e-commerce sites, with more to come over the next few weeks. Boohoo's foray in beauty marks a fast-fashion trend, as H&M, Topshop and Forever 21 have all introduced beauty into their stores recently. {WWD}

St. Vincent is the final 'Nylon' cover star
Before we bid farewell to Nylon's print edition, the magazine is leaving us with an image of musician St. Vincent, who perfectly embodies its underground, indie cool-girl culture. St. Vincent, otherwise known as Annie Clark, fronts the October issue in a no-fuss black ensemble (and beret) with a fiery red gradient background. The cover leaves behind a legacy of passion for both the artist and the publication. See the cover below. {Nylon}

Photo: @nylonmag/Instagram

Photo: @nylonmag/Instagram

French Group SMCP valued at $2.4 billion
SMCP is a Paris-based firm that owns French contemporary labels Sandro, Maje and Claudie Pierlot. Earlier this week, the group began the process of taking the company public. According to Business of Fashion, sources close to the company say the group could be worth more than $2.4 billion — a hefty price tag, but one that reflects the group's increase in earnings, which rose 20 percent last year. {Business of Fashion}

Adriana Lima is the host of a new reality beauty competition 
On Sept. 21., Lifetime will premiere its newest reality competition series, "American Beauty Star." The show is a bit of a "Project Runway" spinoff with a crop of 12 aspiring Pat McGrath types competing in challenges to create makeup looks for red carpet and runway moments. And since "Project Runway" is hosted by German supermodel Heidi Klum, "American Beauty Star" enlisted her Brazilian counterpart Adriana Lima. The longest-reigning Victoria's Secret Angel will be joined by former Vogue beauty director Sarah Brown and photographer Russell James, who will serve judges and makeup artist Sir John, who will replace Tim Gunn as the ever-fabulous mentor. {WWD}

Ashley Graham teams up with Marina Rinaldi on a denim-inspired collection
Plus-size model and designer Ashley Graham is collaborating with curvy clothing brand Marina Rinaldi on a line of apparel designed to look like denim, but made to feel like loungewear. The collection will make its runway debut in Milan on Sept. 22, but it won't be available to purchase until January. The line features strapless jumpsuits, shirts, dresses, pants and a moto jacket all made out of a comfortable jersey fabric. {WWD}

How Coco Capitán's art went from Instagram to Gucci billboard 
Earlier this year, Gucci rolled out its "Art Wall" marketing initiative, which transformed giant public walls into canvases for artists that Alessandro Michele discovered on Instagram. This is how a 24-year-old Spanish artist and photographer Coco Capitán took her poems and bold statements, written in her signature handwriting, from Instagram to billboard-size posts in bustling areas of Milan and New York. {Business of Fashion}

Zara owner Inditex sees growth in first-half profit, but also a decline in shares 
The owner of Zara, Inditex, announced a 9 percent increase in net profit for the first half of the year, but also reported a decline in the gross sales margin, due to the rising strength of the Euro. Despite strong growth in sales in-store and online, the decline in the gross margin caused the firm's shares to drop almost 3 percent. {Business of Fashion}

British 'Vogue' publisher retires after 26 years
After a 26-year run with British Vogue, Stephen Quinn will retire from the publication at the end of the year. "It's been a privilege to champion Vogue with intensity, passion and ferocity," said Quinn in a statement to British Vogue. "I've relished every day in the office, every skirmish with an agency, every meeting with a client. I leave Vogue in the strongest position possible and with a crack commercial team in place." {Vogue UK}

Mango is trying to up its U.S. game
Spanish retailer Mango is in the process of reworking its brand image to appeal to the U.S. market. The company's Soho flagship store was the first to receive a Mango-makeover, which consisted of added art installations, digital fitting rooms, refined furniture and lavish interior finishes. The retailer plans to roll out similar renovations across the country, but in the meantime is working on improving the usability and reducing the delivery times on its e-commerce site. {WWD}

Ayesha Curry is the newest CoverGirl
Ayesha Curry, star of "Ayesha's Home Kitchen" and author of "The Seasoned Life," is the newest CoverGirl. Through her partnership with the makeup brand, the television chef said in a press statement, that she hopes to share how makeup "creates moments of happiness, confidence and self-expression." Her first CoverGirl campaign will be for a dramatic Peacock Flare Mascara that adds a touch of glamour and fullness to your lashes. {Fashionista Inbox}

Justin Bieber and Marilyn Manson's T-shirt feud has been laid to rest 
A little while back, Justin Bieber decided to plaster Marilyn Manson's face on this "Purpose" tour merch, without Manson's consent. Manson then approached Bieber at a swanky celebrity hangout about the T-shirt, whereby Bieber rubbed Manson as a tad arrogant. However, during Manson's recent appearance on "The Howard Stern Show," the singer let Stern read through an apologetic text exchange with the Biebs – apparently it was never his attention to come off as an "a-hole." {E News}

Kate Bosworth, Linda Rodin, Paloma Elsesser star in Who What Wear's fall issue 
Who What Wear's fall trend report features artists and fashion figures who exhibit excellent personal style. Expert dressers like Jeanne Damas and Kate Young choose their picks for fall, while Kate Bosworth, Linda Rodin, Paloma Elsesser and Shiona Turini are among the diverse cast of models, whom you can see here. {Fashionista Inbox} 

Kate Bosworth in Who What Wear's fall issue. Photo: Who What Wear

Kate Bosworth in Who What Wear's fall issue. Photo: Who What Wear

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.