For almost a decade, the internet has had a field day with the Gwyneth Paltrow-founded newsletter-turned-website-turned-lifestyle brand Goop. Catering to an audience with wildly expensive taste — a typical Goop gift guide includes items like $120 toothpaste and a $2,995 leather bicycle — along with a penchant for wellness and New Age healing methods, it's earned a cult-like following among those who have both the desire and the means to model their lives, bodies and souls after the empire's fearless leader. On the editorial side, Goop's become known for doling out advice about cleanses, meditation, shamans, vaginal steaming and even colonics; in terms of commerce, its products run the gamut from a very chic skin-care line in partnership with Juice Beauty to jade eggs meant to "cultivate sexual energy."
Of course, not everyone buys into the Goop gospel, but those who do were likely thrilled to hear that it's being turned into a collectible magazine in collaboration with Condé Nast. And the first issue, due out later this month, features — you guessed it! — Paltrow herself as the cover star. Shot by Terry Tsolis, she is pictured lying in a full-body mud bath below the tongue-in-cheek cover line "Earth to Gwyneth." In the accompanying interview, she talks in-depth about her fascination with wellness, the natural healing powers she's found through the Earth and some of the stranger alternative remedies she's tried out, like bee venom therapy (i.e., stinging yourself with live bees on purpose).
But one of the things we love most about Paltrow is that she's more than a little bit in on the joke. For example, when she discusses cleansing, she ultimately admits that life's all about balance. "I remember standing in a hippie health-food store in Greenwich Village and I saw a little paperback book describing a 'master cleanse,' and I was like, What's that? I remember the next day [after I finished the cleanse] I was like, Oh, wow, I just did this cleanse, and I feel so much better," she says. "I can have a beer and a cigarette now, right?"