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Must Read: Virgil Abloh Takes Us Inside His Off-White Workspace, Remembering Hugh Hefner

Plus, how Alexander Wang's social strategy and cool aesthetic is winning the fashion game.
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These are the stories making headlines in fashion on Thursday.

Virgil Abloh takes us inside his Off-White workspace 
The New York Times gives us a behind-the-scenes account of Virgil Abloh's desk-less studio, offering a glimpse at how a streetwear genius works. In the video and accompanying interview, the Off-White designer, serial cool collaborator, D.J. and trained engineer discusses his unusual fashion education and his desire to democratize clothes. {The New York Times}

Playboy creator Hugh Hefner dies at 91
The silk-robed creator of Playboy, Hugh Hefner, passed away Wednesday at the age of 91. He lived a well-publicized life, complete with a multimillion-dollar media empire, a house full of attractive young women and a string of glamorous parties. His unabashed approach to sex spurred cultural and social revolutions, and despite plenty of nude centerfolds, his men's magazine was the first to claim a mainstream readership. In staying true to his brand, Hefner will be buried next to another iconic sex symbol — Marilyn Monroe. {The New York Times}

How Alexander Wang's social strategy and cool aesthetic is winning the fashion game 
Many luxury brands have rich, era-defining histories. And then there's Alexander Wang — a designer who is relatively new to the game, having only entered our fashion consciousness within the past decade. Nevertheless, Wang has captured consumers in a way that these heritage brands — with all their archives and vintage Vogue covers — have not. So what gives? Since its inception, Wang has constantly delivered pieces that are steeped in cool. The 33 year-old designer was also an early adopter of social media and used the platform to bring the youth culture into his clique of party-loving cool girls. {Highsnobiety}

Vanessa Friedman's take on the first half of shows in Paris 
As fashion month nears its end in Paris, the remaining collections from brands like Dior, Saint Laurent and Maison Margiela are forcing us to question what a millennial wardrobe will look like come spring. And while Maria Grazia Chiuri posed a feminist answer, The New York Times' chief fashion critic Vanessa Friedman says she missed the mark. Friedman likens the tulle moments in her spring collection for Dior to something Madonna would wear in her "Desperately Seeking Susan" years – not necessarily essential garments to a "woke" woman's closet. {The New York Times}

How Elaine Welteroth and Phillip Picardi are transforming Teen Vogue
Under the leadership of Elaine Welteroth and Phillip Picardi, Vogue's baby sister, Teen Vogue, has become a highly trafficked hotspot for social activism and a digital cultural center for more than nine million unique monthly visitors. The magazine and its digital counterpart have managed to weather the storm of dying teen titles — and many other print genres — by tackling controversial issues and taking risks — the magazine's guide to anal sex got more attention than Gigi Hadid and Zayn Malik's Vogue cover. And in doing so, Teen Vogue has created a quality product with a clear message, and with that the magazine plans to publish less in an effort to continue to extract more value from its readership. {Business of Fashion}

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The new Yves Saint Laurent museums gears up for its opening next week
Yves Saint Laurent's longtime life and business partner, Pierre Bergé, passed away earlier this month at the age of 86. His passing came at the heels of the opening of the new Yves Saint Laurent museum in Paris. The driving force behind this sparkling tribute to the late designer was Bergé. And while his presence at the opening will certainly be felt, the new exhibition promises to showcase YSL's finest works of sartorial art and expose the designer's studio, which has been left untouched to reveal some of Saint Laurent's personal items. {The New York Times}

How Coach's new chief executive officer Joshua Schulman hopes to grow the brand
Coach has recently appointed Joshua Schulman as its president and chief executive. Having served as the president at Bergdorf Goodman, Schulman is already outlining Coach's growth plan, noting that he sees opportunity in three areas: product categories, channels and geographies. And in terms of his overall goal for the heritage brand, Schulman would like to see Stuart Vevers receive at A CFDA award for women's design and wants the label to transform into a lifestyle purveyor. {Business of Fashion}

Inside Patagonia's planet-saving thrift shop 
In 2011, Patagonia played with its Black Friday marketing strategy with an ad that read "Don't Buy This Jacket," the idea being that the brand cared more about being environmentally conscious than making a killing in Black Friday sales. And while its master plan backfired and revenue flooded in, Patagonia continued to look for new ways to better the planet. This time, it's through a digital marketplace called Worn Wear that exclusively sells Patagonia items. The virtual Patagonia thrift shop not only allows shoppers to trade in your own fleece goods, but it also washes the pre-worn items using CO2 to save water and energy. {GQ}

Kim Kardashian's robber apologizes
The main robber, who infamously broke into Kim Kardashian's Paris hotel and stole her precious jewels, wrote an apology letter to the reality star. According to TMZ, sources close to Kardashian revealed that her lawyers in France received a letter from the supposed mastermind of the operation. In the letter, the robber gives a few "I'm sorry's" with the additional "I regret," but Kardashian isn't buying it. TMZ reports that she thinks the robber is only trying to appear remorseful before the upcoming trial. {TMZ}

Condé Nast announces Jim Norton's exit and Pamela Drucker Mann's promotion 
Jim Norton, the former AOL executive who served as Condé Nast's chief business officer and president of revenue, is being replaced by Pamela Drucker Mann. Norton is exiting the company after only a year. His replacement has served as the vice president and publisher at Bon Appétit since January 2011. In her new role, Mann will lead ad sales efforts and industry and consumer marketing for all 22 brands within the Condé Nast. Her promotion follows her highly successful six-year run at the Food Innovation Group. {Fashionista Inbox} 

Off-White teams up with Snapchat on a custom filter 
Virgil Abloh has managed to squeeze in another collaboration, just hours before his spring collection takes the runway in Paris. This time, the designer has teamed up Snapchat to create an animated lens to give fans of the brand a taste of the Off-White aesthetic — just because you're not walking or attending the show, doesn't mean you don't deserve an Off-White-themed filter with which to document your whereabouts. The black-and-white filter, which features the designer's signature font, will remain available for a few days. {WWD}

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