Isabel Marant will, for the first time ever, show menswear on her Spring 2018 runway in Paris on Thursday, reports Vogue. The decision came not only as the fashion industry at large becomes more attuned to unisex and genderless styles, but also as Marant herself noticed men wanting in on the label's designs. "It's very on for girls to borrow their boyfriend's clothes, but actually my husband is borrowing my clothes," she said in an interview. "So I just wanted to show the reverse point of view: saying that men could also borrow women's wear."
This comes just four years after Marant collaborated with H&M on a one-off collection of men's pieces, telling WWD at the time that she had "no intention of adding men's wear to [her] workload" — but a lot can change.
For Marant's Spring 2018 show, male models will be interspersed among the female lineup, wearing Marant's version of the French cool-guy aesthetic, which she notes will include knitwear and T-shirts, but also shorts, pants and jackets.
Marant has cultivated somewhat of a solid male fan base, with men shopping from the brand's womenswear collections, so this evolution seems only logical. Of the women's collections from the past, Marant says: I've got a lot of boys working for us and they order pieces from the women's in much bigger sizes, but sometimes the sleeves are too short or the length [of the pant] is too short. I was thinking it was a bit stupid not to do it because at the end it's quite easy and natural for me."
We've reached out to a spokesperson for the label and will update this post as we learn more.
UPDATE, Thursday, Sept. 28, 3:22 p.m.: With the conclusion of the Spring 2018 show, Isabel Marant has offered the following comment via release:
"It is not about transgender but more about unisex. I like the grey area of wardrobing, where pieces are exchanged. I love androgynous but at the same time very masculine men: David Bowie, Kurt Cobain, Mick Jagger, Serge Gainsbourg, Jamie Hince… music has always been a big source of inspiration. All of these musicians have in common an attitude that oscillates constantly between the provocative and the iconic. In the current generation young men like Rod Paradot, Louis Garrel, Nicolas Duvauchelle have this draw, a very disarming naturalness with an irresistible personality. This is the man I have in mind when I create."
The release also notes that "the Isabel Marant man isn't sophisticated, he has a very wild side."