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Must Read: Naomi Campbell Stars in H&M's Fall 2017 Campaign, Rooney Mara Covers October 'Vogue'

Plus, this season's NYFW exodus benefited emerging designers.

These are the stories making headlines in fashion on Thursday.

Naomi Campbell stars in H&M's Fall 2017 campaign, set in Tokyo 
H&M's fall campaign stars the iconic and ever-glam Naomi Campbell dancing on the streets of Tokyo. The supe steals the show in a sharp double-breasted blazer, but she is also joined by a familiar clique of leggy models clad in shiny silver dresses and fuzzy knits from the retailer's fall collection, due out September 21. Enjoy the full campaign video above. {Fashionista inbox} 

Rooney Mara covers Vogue's October issue
Annie Leibovitz captured Rooney Mara in a long-sleeved, lace-accented pink Valentino gown for the October issue of Vogue. To visually depict the actress' free-spirit and fearlessness, the cover shot shows Mara standing on a small boat amidst lush, uninhabited greenery. Inside, the actress whose role in "The Girl With the Dragon Tattoo" catapulted her into the spotlight, talks about her transition to smaller, more challenging indie roles. {Vogue}

Rooney Mara on "Vogue," October 2017. Photo: @voguemagazine/Instagram

Rooney Mara on "Vogue," October 2017. Photo: @voguemagazine/Instagram

This season's NYFW exodus benefited emerging designers 
The decampment of numerous beloved American designers from New York Fashion Week to Paris this season allowed for younger, more emerging talents to spread their sartorial wings. Characteristically cool-d brands like Eckhaus Latta and Vaquera felt less like unknown mid-day fillers and more like underground spectacles stocked with conversation-starting pieces and diverse castings; see eight-month pregnant model with exposed belly at Eckhaus Latta for proof. {Business of Fashion}

Hermès profits hit an all-time high 
Luxury leather goods maker Hermès, known for its year-long waitlists and extremely high price tags, has experienced an increase in revenue this year. Hermès reported that its first-half operating margin leapt to an all-time high of 34.3 percent of sales. However, the French brand is quick to acknowledge that this sales boost may not last, as a stronger euro may negatively impact its 2018 profits. {Business of Fashion}

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Nike's new app has come close to elimination bots
An obsession with Nike kicks has ushered in a series of bots that try to get its virtual hands on every pair of sneakers only to then resell the shoes for a high profit. Nike, in turn, is fighting back with a new program on one of its apps that has made significant progress in removing bots from the game. Sorry, sneakerheads, you'll just have to play fair. {Recode}

Les Parfums Louis Vuitton celebrates one-year anniversary with travel cases and engraving
Last year, Louis Vuitton released a family of seven complimentary fragrances sourced from the world travels of master perfumer Jacques Cavallier. To celebrate the one-year anniversary of the collection and the company's spirit of travel, Louis Vuitton introduced a line of customizable leather travel cases for the fragrance, along with a complimentary engraving service. The cases will retail for $230-$500. {Fashionista Inbox}

Les Parfums Louis Vuitton fragrance travel case. Photo: Louis Vuitton

Les Parfums Louis Vuitton fragrance travel case. Photo: Louis Vuitton

CFDA plans to roll out new initiatives and rework programs 

The CFDA recognizes that American designers need additional support at time when the fashion industry (and the world as a whole) lacks stability. As a result, the organization is set to roll out several new initiatives and also work on improving existing programs to better serve its members. The CFDA agenda includes: revamping the CFDA/Vogue Fashion Fund by ditching the reality show format; reworking its Fashion Incubator program by closing the expensive studio space and offering digital access to mentors; offering new business development programs; changing up the fashion awards; developing increased retail visibility; and upping its civic engagement through partnerships with Planned Parenthood and the ACLU. {Business of Fashion}

Etsy doesn't always play fair when it comes to its sellers 
Etsy is a treasure trove for lovers of '90s kitsch, collectors of various knick knacks and just about anything under the DIY sun. It's an international selling and shopping destination and, for some, it's become a valuable source of income. However, it's not always crafts and rainbows. One seller in Turkey, who relies on the site to make a living, has voiced her repeated problems to The Guardian, stating that Etsy has arbitrarily closed all her shops twice without giving her any notice, say or rights. {The Guardian}

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