Paul Wilmot Communications Is Hiring A Senior Account Executive In New York, NY
With an office in New York City, Paul Wilmot Communications was established in 1997. Over the course of the last 15 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses and publications. By cross-promoting within our five divisions (Fashion, Beauty & Wellness, Accessories, Culture & Lifestyle, and Special Projects), PWC offers its clients access to new markets and increased visibility.
The agency is seeking a Senior Account Executive with 5-7 years of experience to support its current client roster within the Fashion & Accessories division.
Role & Responsibilities:
- Maintain aggressive account activity, using current PR plan as a framework
- Handle majority of all pitching for the client – including strategizing on larger scale editorial opportunities; continually update and monitor status report to ensure pitching efforts on track
- Research potential partnership opportunities / arrange meetings with strategic partners (including, but not limited to, speaking engagement opportunities, brand endorsements, event hosting, etc.)
- Attend divisional meetings equipped with pertinent updates, client issues, applicable news to share with Division
- Strong working knowledge of Fashion GPS - Maintain and update FashionGPS contacts
- Uphold a strong understanding of social and digital media and its overall importance
- A strong understanding and awareness of the influencing blogs and bloggers of the moment and the content belonging to each
- Fashion Week Experience
- Seek out, coordinate and handle desk side appointments (bringing assistant when applicable), collection previews, walk-throughs, etc.
- A strong understanding of media reporting for a specific brand and it’s commercial initiatives using Meltwater, Cision, Google Reader, etc.
- Train Junior AE and Assistant on team, including detailed walk-throughs of PWC protocol, showing example of understanding how memos / mailings are done, Fashion GPS, etc.; supervise staff to ensure daily tasks are being handled
- Understanding how memos / mailings are done, Fashion GPS, etc.; supervise staff to ensure daily tasks are being handled
- Knowledge of Watch, Accessory and Fashion Industry a plus
- Strong contacts at the Director Level preferred
- Ability to communicate on a professional level with top level executives
- Ability to plan all elements of events and fashion shows on behalf of clients
- Plan and execute press trips on behalf of clients
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To Apply: Please send your resume to Gina Folin at gfolin@paulwilmot.com