Paul Wilmot Communications Is Hiring A Senior Account Executive In New York, NY
The agency is seeking a Senior Account Executive with 5-7 years of experience to support its current client roster within the Fashion & Accessories division.
With an office in New York City, Paul Wilmot Communications was established in 1997. Over the course of the last 15 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses and publications. By cross-promoting within our five divisions (Fashion, Beauty & Wellness, Accessories, Culture & Lifestyle, and Special Projects), PWC offers its clients access to new markets and increased visibility.
The agency is seeking a Senior Account Executive with 5-7 years of experience to support its current client roster within the Fashion & Accessories division.
Role & Responsibilities:
- Maintain aggressive account activity, using current PR plan as a framework
- Handle majority of all pitching for the client – including strategizing on larger scale editorial opportunities; continually update and monitor status report to ensure pitching efforts on track
- Research potential partnership opportunities / arrange meetings with strategic partners (including, but not limited to, speaking engagement opportunities, brand endorsements, event hosting, etc.)
- Attend divisional meetings equipped with pertinent updates, client issues, applicable news to share with Division
- Strong working knowledge of Fashion GPS - Maintain and update FashionGPS contacts
- Uphold a strong understanding of social and digital media and its overall importance
- A strong understanding and awareness of the influencing blogs and bloggers of the moment and the content belonging to each
- Fashion Week Experience
- Seek out, coordinate and handle desk side appointments (bringing assistant when applicable), collection previews, walk-throughs, etc.
- A strong understanding of media reporting for a specific brand and it’s commercial initiatives using Meltwater, Cision, Google Reader, etc.
- Train Junior AE and Assistant on team, including detailed walk-throughs of PWC protocol, showing example of understanding how memos / mailings are done, Fashion GPS, etc.; supervise staff to ensure daily tasks are being handled
- Understanding how memos / mailings are done, Fashion GPS, etc.; supervise staff to ensure daily tasks are being handled
- Knowledge of Watch, Accessory and Fashion Industry a plus
- Strong contacts at the Director Level preferred
- Ability to communicate on a professional level with top level executives
- Ability to plan all elements of events and fashion shows on behalf of clients
- Plan and execute press trips on behalf of clients
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To Apply: Please send your resume to Gina Folin at gfolin@paulwilmot.com
