Must Read: Sailor Brinkley Cook Lands 'Sports Illustrated' Swimsuit Issue, Casting Director James Scully Talks NYFW Runway Diversity

Plus, Forever 21 continues to ramp up collaborations.
Author:
Publish date:
Social count:
39
Photo: @si_swimsuit/Instagram

Photo: @si_swimsuit/Instagram

These are the stories making headlines in fashion on Wednesday.

Christie Brinkley's daughter to star in 'Sports Illustrated' Swimsuit Issue 
The upcoming Sports Illustrated Swimsuit Issue will feature Sailor Brinkley Cook, who happens to be the daughter of former Sports Illustrated swimsuit model Christie Brinkley. In an emotional exchange between Cook and her mother (caught on video, of course) — one that involved tears and a custom one-piece with Sailor's name on it — the blonde 19-year-old was told she'd be joining the rookie swimsuit class of 2018. {Sports Illustrated}

Casting director James Scully is pleased with diversity at NYFW
With the exception of The Row's Spring 2018 show, outspoken casting director and model advocate James Scully told Paper that he was "impressed" with the diverse runways at New York Fashion Week this year. In addition to seeing a greater variety of races and ages, he applauded the increased visibility of trans models — a group brought further into the spotlight when runway regular Teddy Quivlivan revealed her transgender identity. Scully attributed the move towards greater representation and openness to the influx of millennials in the business. {Paper Magazine}  

Forever 21 continues to ramp up collaborations 
Although Forever 21 seems to interact with other brands pretty regularly regarding trademark infringements, the fast-fashion retailer does also work amicably and collaboratively with several companies. In fact, Forever 21 has launched a whopping 17 partnerships since the start of 2016 and plans to lanch around 10 collaborations a year. The collaborations, however, are not limited to the world of fashion; Forever 21 targets partners in all fields including sports, music and film. The goal of the vast and sometimes random partnerships — see: that "Star Wars" collab — is to appeal to a wider consumer base and to ensure that Forever 21 remains relevant in popular culture. {Glossy}

Beauty brands are making money off a light-skin cultural preference 
In various places around the world, there's a cultural trend and (unnecessary) beauty pressure to have lighter skin. And according to a report from Global Industry Analysts, a few major cosmetic companies are cashing in on the fair-skin fad. The report predicted that by 2020, the skin-lightening industry will grow into a $23 billion business. Brands like L'Oréal, Unilever, Neutrogena and Dove are already putting various bleaching formulas on the market in India, for instance. {Business of Fashion}

Nike struggles in the U.S. market and looks to new places for growth 
Nike's not doing too hot in the U.S., so the sportswear giant has had to rely more on its markets in Asia and Latin America. To overcome weakening of sales at major retailers, Nike has been trying to crank out more revenue at its own stores and websites through the introduction of innovative products and a more robust digital strategy. Nike is also pursing new channels for distribution and has already signed a deal with Amazon to sell lower-end items. {Business of Fashion}

Glamsquad is getting a makeover 
Glamsquad, the on-demand beauty service for makeup, nails, facials and blowouts, is undergoing a much-needed facelift. For starters, the app itself is getting a sleeker look with new logos, a reworked mission statement and simple back lettering. But in terms of bigger changes, Glamsquad is expanding its reach and opening up in 15-to-20 new markets in the next three years, and adding eyebrow services in 2018. {WWD}

Outtakes from George Michael's "Freedom" video have just been resurrected
In the past week, a few of the old supers — Naomi Campbell, Cindy Crawford, Carla Bruni, Helena Christensen and Claudia Schiffer – have pushed some new ones — Bella Hadid, Kendall Jenner — out of the spotlight. First, they paid a shimmering gold tribute to the late Gianni Versace in Milan. And now they're back in the headlines following the discovery of unseen footage from the making of George Michael's "Freedom" video 26 years ago. In the clips, we see the '90s supers in all their glory working with the recently deceased musician. You can watch the outtakes montage in the video above. {i-D

'Vogue' asks Zac Efron 73 questions
Zac Efron stars in Vogue's latest installment of "73 Questions." The actor has his (literal and figurative) grill session at his home in Los Angeles, where he shows off some old "High School Musical" skills (spinning a basketball on his finger à la Troy) and his extremely nice backyard. You can watch the full video above. {Vogue}

Eddie Bauer by Ilaria Urbinati campaign. Photo: Eddie Bauer 

Eddie Bauer by Ilaria Urbinati campaign. Photo: Eddie Bauer 

Eddie Bauer collaborated with celebrity stylist Ilaria Urbinati on a women's collection for fall 
Eddie Bauer collaborated with celebrity stylist Ilaria Urbinati on a 23-piece women's collection for fall. Urbinati lent the outdoor heritage label some of her styling magic by reworking the brand's classic silhouettes, designed to outfit a modern, adventure-bound woman. The limited-edition womenswear line, which consists of flannel shirts, fur-lined outerwear and cozy knits, draws inspiration from the brand's archives and from Eddie Bauer's fearless wife, Christine. The limited-edition collection launches Wednesday at select Eddie Bauer stores and online. {Fashionista Inbox}

Levi's x Google's first "smart garment" is available for purchase
The new Levi’s Commuter Trucker Jacket with Jacquard by Google is a collaboration that brings together the best the two companies have to offer: denim expertise and tech know-how. Once connected to the wearer's smartphone, the jacket can be used to activate digital commands that play music, give directions and more. First presented at SXSW, the next-generation wearable is available for purchase Wednesday at Kinfolk in Brooklyn, Fred Segal in LA, and Concepts in Boston. It will hit Levi's stores and its website on Oct. 2. {Fashionista inbox}

Want the latest fashion industry news first? Sign up for our daily newsletter.