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Must Read: Sailor Brinkley Cook Lands 'Sports Illustrated' Swimsuit Issue, Casting Director James Scully Talks NYFW Runway Diversity

Plus, Forever 21 continues to ramp up collaborations.
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These are the stories making headlines in fashion on Wednesday.

Christie Brinkley's daughter to star in 'Sports Illustrated' Swimsuit Issue 
The upcoming Sports Illustrated Swimsuit Issue will feature Sailor Brinkley Cook, who happens to be the daughter of former Sports Illustrated swimsuit model Christie Brinkley. In an emotional exchange between Cook and her mother (caught on video, of course) — one that involved tears and a custom one-piece with Sailor's name on it — the blonde 19-year-old was told she'd be joining the rookie swimsuit class of 2018. {Sports Illustrated}

Casting director James Scully is pleased with diversity at NYFW
With the exception of The Row's Spring 2018 show, outspoken casting director and model advocate James Scully told Paper that he was "impressed" with the diverse runways at New York Fashion Week this year. In addition to seeing a greater variety of races and ages, he applauded the increased visibility of trans models — a group brought further into the spotlight when runway regular Teddy Quivlivan revealed her transgender identity. Scully attributed the move towards greater representation and openness to the influx of millennials in the business. {Paper Magazine}  

Forever 21 continues to ramp up collaborations 
Although Forever 21 seems to interact with other brands pretty regularly regarding trademark infringements, the fast-fashion retailer does also work amicably and collaboratively with several companies. In fact, Forever 21 has launched a whopping 17 partnerships since the start of 2016 and plans to lanch around 10 collaborations a year. The collaborations, however, are not limited to the world of fashion; Forever 21 targets partners in all fields including sports, music and film. The goal of the vast and sometimes random partnerships — see: that "Star Wars" collab — is to appeal to a wider consumer base and to ensure that Forever 21 remains relevant in popular culture. {Glossy}

Beauty brands are making money off a light-skin cultural preference 
In various places around the world, there's a cultural trend and (unnecessary) beauty pressure to have lighter skin. And according to a report from Global Industry Analysts, a few major cosmetic companies are cashing in on the fair-skin fad. The report predicted that by 2020, the skin-lightening industry will grow into a $23 billion business. Brands like L'Oréal, Unilever, Neutrogena and Dove are already putting various bleaching formulas on the market in India, for instance. {Business of Fashion}

Nike struggles in the U.S. market and looks to new places for growth 
Nike's not doing too hot in the U.S., so the sportswear giant has had to rely more on its markets in Asia and Latin America. To overcome weakening of sales at major retailers, Nike has been trying to crank out more revenue at its own stores and websites through the introduction of innovative products and a more robust digital strategy. Nike is also pursing new channels for distribution and has already signed a deal with Amazon to sell lower-end items. {Business of Fashion}

Glamsquad is getting a makeover 
Glamsquad, the on-demand beauty service for makeup, nails, facials and blowouts, is undergoing a much-needed facelift. For starters, the app itself is getting a sleeker look with new logos, a reworked mission statement and simple back lettering. But in terms of bigger changes, Glamsquad is expanding its reach and opening up in 15-to-20 new markets in the next three years, and adding eyebrow services in 2018. {WWD}

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Eddie Bauer by Ilaria Urbinati campaign. Photo: Eddie Bauer 

Eddie Bauer by Ilaria Urbinati campaign. Photo: Eddie Bauer 

Eddie Bauer collaborated with celebrity stylist Ilaria Urbinati on a women's collection for fall 
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Levi's x Google's first "smart garment" is available for purchase
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