Must Read: Chanel Will Show Pre-Fall in Hamburg, Amazon's Private Apparel Line Is a Retail Success - Fashionista

Must Read: Chanel Will Show Pre-Fall in Hamburg, Amazon's Private Apparel Line Is a Retail Success

Plus, an Aaliyah-inspired streetwear collection is launching at Selfridges.
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Karl Lagerfeld and nephew Hudson Kroenig walk the runway during Chanel Cruise 2017/2018 Collection at Grand Palais on May 3, 2017 in Paris, France. Photo: Pascal Le Segretain/Getty Images

Karl Lagerfeld and nephew Hudson Kroenig walk the runway during Chanel Cruise 2017/2018 Collection at Grand Palais on May 3, 2017 in Paris, France. Photo: Pascal Le Segretain/Getty Images

These are the stories making headlines in fashion on Wednesday.

Chanel will show pre-fall in Hamburg
Forget the waterfalls, rocket ships and eiffel towers of the Grand Palais in Paris, because Karl Lagerfeld is presenting his next collection for Chanel in his hometown. He has already selected the Elbphilharmonie in Hamburg, Germany, as the venue for his next Métiers d’Art collection, which will show on Dec. 6. No word yet on why the German designer has decided to take his collection home, but Lagerfeld is known for taking his pre-fall line on the road – in seasons past the show has walked down runways in Texas, Italy, Scotland and Shanghai. {WWD}

Amazon's private apparel line Lark & Ro is a retail success 
Another day, another Amazon success story. Last year, Amazon launched its own women's apparel line Lark & Ro and it has already made almost $10 million in sales and has grown 90 percent since it began. This line, which includes workout- and office-appropriate essentials, ranges in price from $30 to $80 and is exclusive to prime members. The brand alone made $1 million in sales during Amazon's Prime Day event. Pretty remarkable given the murky retail waters these days. {WWD}

A limited-edition streetwear collection inspired by Aaliyah is launching at Selfridges 
London-based designer Elle Azhdari is partnering with Selfridges on an 11-piece collection inspired by the inimitable style of the late singer Aaliyah. The capsule will make up Azhdari's third collection for her high-end streetwear label, called The Fan, which is driven by her appreciation for pop culture. Aaliyah was known for embracing menswear and womenswear, therefore the capsule is unisex-driven and will feature a selection of  hats, tees, sweatshirts and bomber jackets decorated with Aaliyah's lyrics and airbrushed face. The Fan launches the Aaliyah capsule at Selfridges on Oct. 4. {Vogue}

Robin Givhan wasn't inspired by Chanel's Spring 2018 collection
The Washington Post's fashion editor, Robin Givhan, was underwhelmed by Karl Lagerfeld's Spring 2018 collection for Chanel. And while the plunging faux waterfall was a sight to behold, the clothes, which she believes were overly embellished versions of the brand's signature shapes and fabrics, were not so exciting. Nevertheless, the crowd of adoring Chanel fans and wearers embraced the plastic overlay and, as usual, applauded Lagerfeld on another well done collection. "Many Chanel customers, the ones with the dough at least, are a bit like Deadheads in their obsessive loyalty," Givhan said. "It doesn't matter if the style doesn't really change from one season to the next, or if a season isn't particularly inspired. It's the back catalogue and the conviviality that they love and desire." {The Washington Post}

How a magazine editor can achieve greatness in the digital age
We've recently witnessed the departures of many magazine greats, which has left us wondering how a new crop of print editor-in-chiefs can achieve the success of their predecessors when they are starting out in a world ruled by digital media. In an essay for Business of Fashion, ex-editor-in-chief of British Vogue Alexandra Shulman provides her answer: prioritizing passion over massive social media followings. "I would suggest that the most successful will still need a passion for the core magazine that feeds the spin-offs," she writes. "You can't leverage brand extensions off a withered core." {Business of Fashion}

Amazon acquired a 3-D body model startup
In other Amazon news, the retailer shelled out around $70 million to buy a 3-D body model startup, called Body Labs. The four-year-old, New York-based startup is aimed at creating very realistic 3-D models for use in various b2b software applications. In other words, they may just make our Clueless dreams come true by enabling the virtual trying on of clothes. {Tech Crunch}

Anti Social Social Club x Dover Street Market capsule drops Oct. 6
The Anti Social Social Club is teaming up with Dover Street Market again — the two had previously collaborated on a line of T-shirts earlier this year. This time around, the streetwear brand and the fashion-forward retailer are releasing a hoodie and sweater together, which hit stores on Oct. 6. The hoodie is available in a hot baby pink and features the recognizable ASSC lettering on the backside, but if you have a pink aversion, a white and black option is also available. {HighSnobiety}

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