What does having a fashion brand even mean in 2017? That's what we'll aim to figure out with a panel of talented (and all female!) designers at our fifth-annual "How to Make It in Fashion" conference in New York on Friday, Nov. 3.
If there's one thing we've learned about fashion-brand business models this year it's that there is no "right" one. It’s no secret that the retail landscape is changing and brands are shutting their doors left and right. Launching a clothing line was hard enough as it was, and now it can feel like there's no blueprint to follow at all. Designers with varying business models will get real about going back to the drawing board, eschewing the traditional retail calendar and rethinking what it means to be a fashion brand altogether.
We'll have Rebecca Minkoff, owner of a growing millennial-targeting lifestyle brand and a pioneer in both the "see-now, buy-now" and influencer marketing movements. Jane Siskin is an industry veteran with decades of experience bringing contemporary brands to market, from 7 for All Mankind, to Elizabeth & James, to, most recently Cinq a Sept, which was an immediate commercial hit — getting picked up by top retailers around the world and even being worn by First Lady Michelle Obama. Jasmin Larian will discuss the launch and evolution of her cult-hit line Cult Gaia and the handbag that's been seen 'round the influencer world. And "Forbes 30 Under 30" designer and CFDA/Vogue Fashion Fund nominee Misha Nonoo will discuss the innovative, strategic decisions — like going direct-to-consumer and being the first to stage a New York Fashion Week "show" on Instagram — that have kept her independent label afloat.
It's bound to be an inspiring, productive talk with real insights for anyone in the midst of starting, or dreaming of starting, a fashion brand in this difficult, confusing landscape. And that's just one of many fascinating panel discussions we have planned for the day.
So, what are you waiting for? Get your tickets to FashionistaCon today.