DeVries Global Is Hiring An Account Executive, Beauty In New York, NY
DeVries Global is an international consumer marketing network of curiously creative people with a passion for building brands and having fun along the way.
Our beauty team at DeVries Global is seeking an Account Executive (AE) to begin immediately.
PRIMARY RESPONSIBILITIES
- Primary influencer (v/blogger and press) representative for the teams:
o Foster relationships with lifestyle media; digital influencers; and salon trade publications that yield relevant coverage and content
o Decode culture to concept, craft and create digital influencer briefs and media pitches that generate persuasive shareable content and earned coverage - Create earned asset recommendations (beauty awards, coverage and content); manage the assets (e.g. securing usage rights, proactively sharing with partners); guide activation plans
- Act as influencer point person for all live experiences, including NYFW, events, desk-sides, etc.
- Be a team catalyst for decoding culture – In partnership with strategy groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for program planning and real-time optimization
- Foster a digital-led approach – Collaborate on digital influencer strategy, selection, contracting, briefing, management and activation; and, on social media strategy, content development and community management
- Contribute to team delivering tactics on time, within budget and achieving results:
o Create and manage timelines, run-of show (ROS), liaise with vendor partners, etc.
o Develop monthly coverage reports, working with research & analytics group to provide analysis that informs strategy and activation
o Update the budget tracker, billing expenses back to the client using WBS codes
o Draft meeting agendas and action item recaps - Delegate work to interns, account coordinators and junior account executives as needed and serve as a role model and mentor to junior team members
QUALIFICATIONS
Education
- Bachelor’s Degree
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Professional Experience
- 2 - 4 years related professional experience
- Beauty experience (particularly in professional hair care) preferred, but not required
- Proficient in digital influencers and social media
Success Factors
- Strong oral and written business communication skills
- Proven media skills with strong relevant beauty media contacts
- Demonstrates potential to lead projects and interact with clients
- Can anticipate client and team needs
- Complete challenging projects within set parameters
- Exceptional judgment when working with team members, client contacts and vendors
- Strong commitment and dedication to the agency’s success as well as personal career
- Consistently meets deadlines
To Apply: Please send your resume to Khristy Nguyen at KNguyen@devriesglobal.com
