DeVries Global Is Hiring An Account Executive, Beauty In New York, NY - Fashionista

DeVries Global Is Hiring An Account Executive, Beauty In New York, NY

DeVries Global is an international consumer marketing network of curiously creative people with a passion for building brands and having fun along the way.
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Our beauty team at DeVries Global is seeking an Account Executive (AE) to begin immediately.  

PRIMARY RESPONSIBILITIES

  • Primary influencer (v/blogger and press) representative for the teams:
       o Foster relationships with lifestyle media; digital influencers; and salon trade publications that yield relevant coverage and content
       o Decode culture to concept, craft and create digital influencer briefs and media pitches that generate persuasive shareable content and earned coverage
  • Create earned asset recommendations (beauty awards, coverage and content); manage the assets (e.g. securing usage rights, proactively sharing with partners); guide activation plans
  • Act as influencer point person for all live experiences, including NYFW, events, desk-sides, etc.
  • Be a team catalyst for decoding culture – In partnership with strategy groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for program planning and real-time optimization
  • Foster a digital-led approach – Collaborate on digital influencer strategy, selection, contracting, briefing, management and activation; and, on social media strategy, content development and community management
  • Contribute to team delivering tactics on time, within budget and achieving results:
       o Create and manage timelines, run-of show (ROS), liaise with vendor partners, etc.
       o Develop monthly coverage reports, working with research & analytics group to provide analysis that informs strategy and activation
       o Update the budget tracker, billing expenses back to the client using WBS codes
       o Draft meeting agendas and action item recaps
  • Delegate work to interns, account coordinators and junior account executives as needed and serve as a role model and mentor to junior team members

QUALIFICATIONS

Education

  • Bachelor’s Degree

Professional Experience

  • 2 - 4 years related professional experience
  • Beauty experience (particularly in professional hair care) preferred, but not required
  • Proficient in digital influencers and social media

Success Factors

  • Strong oral and written business communication skills
  • Proven media skills with strong relevant beauty media contacts
  • Demonstrates potential to lead projects and interact with clients
  • Can anticipate client and team needs
  • Complete challenging projects within set parameters
  • Exceptional judgment when working with team members, client contacts and vendors
  • Strong commitment and dedication to the agency’s success as well as personal career
  • Consistently meets deadlines

To Apply: Please send your resume to Khristy Nguyen at KNguyen@devriesglobal.com