Our beauty team at DeVries Global is seeking an Account Executive (AE) to begin immediately.  

PRIMARY RESPONSIBILITIES

• Primary influencer (v/blogger and press) representative for the teams:
     o Foster relationships with lifestyle media; digital influencers; and salon trade publications that yield relevant coverage and content
     o Decode culture to concept, craft and create digital influencer briefs and media pitches that generate persuasive shareable content and earned coverage
• Create earned asset recommendations (beauty awards, coverage and content); manage the assets (e.g. securing usage rights, proactively sharing with partners); guide activation plans
• Act as influencer point person for all live experiences, including NYFW, events, desk-sides, etc.
• Be a team catalyst for decoding culture – In partnership with strategy groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for program planning and real-time optimization
• Foster a digital-led approach – Collaborate on digital influencer strategy, selection, contracting, briefing, management and activation; and, on social media strategy, content development and community management
• Contribute to team delivering tactics on time, within budget and achieving results:
     o Create and manage timelines, run-of show (ROS), liaise with vendor partners, etc.
     o Develop monthly coverage reports, working with research & analytics group to provide analysis that informs strategy and activation
     o Update the budget tracker, billing expenses back to the client using WBS codes
     o Draft meeting agendas and action item recaps
• Delegate work to interns, account coordinators and junior account executives as needed and serve as a role model and mentor to junior team members

QUALIFICATIONS

Education

• Bachelor’s Degree

Professional Experience

• 2 - 4 years related professional experience
• Beauty experience (particularly in professional hair care) preferred, but not required
• Proficient in digital influencers and social media

Success Factors

• Strong oral and written business communication skills
• Proven media skills with strong relevant beauty media contacts
• Demonstrates potential to lead projects and interact with clients
• Can anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency’s success as well as personal career
• Consistently meets deadlines

To Apply: Please send your resume to Khristy Nguyen at KNguyen@devriesglobal.com