Must Read: How Gucci's Fur-less Future Will Impact The Industry, Influencers Don't Want To Disclose Sponsored Posts - Fashionista

Must Read: How Gucci's Fur-less Future Will Impact The Industry, Influencers Don't Want To Disclose Sponsored Posts

Plus, the success of Louis Vuitton X Supreme helped the skate brand close the $500 million deal with Carlyle.
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A look from Gucci's Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images

A look from Gucci's Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images

These are the stories making headlines in fashion on Friday.

How Gucci's fur-less future will impact the industry
Gucci announced its commitment to going fur-free earlier this week, following in the footsteps of a string of other luxury labels, such as Stella McCartney and Giorgio Armani. With Gucci being the embroidered toast of the industry, will other big-name luxury brands follow suit? According to WWD, who spoke with Saga Furs — the Finland-based fur supplier to Fendi, Louis Vuitton and Versace — fur is still in high demand. "We've had a great 15-year relationship with Gucci, we were sorry to see them go, but we are happy that this is not a Kering decision. We have spoken to Kering and many other Kering brands will continue using Saga-certified furs," Charlie Ross, Saga Furs' head of sustainability said to WWD the day after Gucci revealed its fur-less future. {WWD}

Why influencers don't want to disclose sponsored posts 
When bloggers and Instagram "It" girls initially began creating content, they did so as a way to share their personal style or favorite recipes with a likeminded community of style addicts or foodies. Their followers trusted them, because they were normal people doing normal, attainable things — not models or celebrities. But now the aforementioned social media sharers, known today as influencers, get paid to post about those things. As such, various influencers are wary that their followers' knowledge of a sponsored post strips them of their voices and reliability. {WWD}

The success of Louis Vuitton X Supreme helped the skate brand close the $500 million deal with Carlyle 
Supreme had humble beginnings, having first catered to a crew of rebellious young skaters living in New York City who were looking to fuse their underground culture with their style. Now, the brand is synonymous with cool, exclusivity and luxury thanks to its collaboration with Louis Vuitton. As of last week, speculations regarding a $500 million dollar deal with The Carlyle Group were confirmed and it's now public knowledge that the private equity firm holds a 50 percent stake in the company. According to WWD, Supreme's collaboration with Louis Vuitton helped to close the deal, as its success demonstrated Supreme's viability in the luxury market. {WWD

Inside the fashion industry's incessant gossiping 
It's no secret that people in fashion have strong opinions. So naturally, when a month-long international fashion marathon occurs, there is bound to be chatter amongst all the impeccably dressed players. This season, as with last and many before, there were constant rumor-spreading whispers about designers coming and going. So much so that it seemed to reflect in the clothes themselves. The collections that did take risks stirred up conversations about the designer behind the strong presentation getting fired or leaving and using this final spectacle to make a statement. Perhaps the fashion community should stop speculating and spreading false information, because as fashion critic Vanessa Friedman says, "good design needs self-confidence sewn into its seams." And how can designers believe in their work if a host of front-rowers do not? {The New York Times}

How boutiques are attracting the luxury consumers of tomorrow
Attracting the ephemeral attention spans of frequent Snapchat users is no small feat. However, a select few fashion boutiques have managed to lure Millennials and Gen-Zers in by conquering the digital marketing game and by constantly dropping new products in a hype-inducing manner. Business of Fashion combed through the retail and e-tail space to find the top ten boutiques for Millennial and Gen-Z consumers around the world. For the U.S., BoF crowned the upmarket streetwear store Kith with the top spot. {Business of Fashion}

Condé's latest reorganization gives two execs the boot
Another day, another Condé Nast restructuring. This time, the media giant is shifting things around and trimming the edges of its business side by consolidating its 22 titles into five groups under five different publishers. As a result, longtime Condé staffers Lisa Hughes, who served as the publisher at The New Yorker, and Giulio Capua, who was the publisher of Architectural Digest, are exiting the company. {WWD}

Businessmen are ditching their briefcases for backpacks  
Whether it's because businessman prefer the sheer practicality of an expandable and therefore multi-functional backpack, or they are simply over the glorified murse and need a new hands-free accessory to better operate in the digital age, backpacks are beginning to get a fuller post-school life in the corporate world. {The Wall Street Journal}

Fergie and Carine Roitfeld collaborate on Paris Fashion Week video
Debuting today on CR, Carine Roitfeld tapped the dutchess herself, as well as models like Barbara Palvin, Soo Joo Park and Duckie Thot, for a post-fashion month film featuring the best from Paris Fashion Week. Watch them all lip sync to the Fergie's "Glamorous" and "Tension" in full looks by Dior, Loewe, Miu Miu, Louis Vuitton, Chanel and more in the video above. {CR Fashion Book}

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