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Must Read: Jake Gyllenhaal Fronts New Calvin Klein Fragrance Campaign, Three Years Into Coach's Brand Reboot

Plus, shedding light on sexism in Silicon Valley.
Calvin Klein's new Eternity campaign starring Jake Gyllenhaal, model and advocate Liya Kebede and four-year-old actress Leila. Photo: Willy Vanderperre

Calvin Klein's new Eternity campaign starring Jake Gyllenhaal, model and advocate Liya Kebede and four-year-old actress Leila. Photo: Willy Vanderperre

These are the stories making headlines in fashion on Thursday.

Jake Gyllenhaal fronts Calvin Klein's new Eternity fragrance campaign 
Jake Gyllenhaal is the face of Calvin Klein's new Eternity fragrance campaign. According to the American fashion house, Gyllenhaal played an active role in conceiving the print ad, which also features model and advocate Liya Kebede with four-year-old actress Leila. The trio pose together in what looks like a family portrait, captured in black and white by Willy Vanderperre. {Fashionista inbox}

Three years into Coach's successful brand reboot
Coach only very recently re-entered the realm of cool. In its very early days, the brand was celebrated for its classic leather offerings, but overtime, it became synonymous with small-town mall folks who confused the signature C-coated canvas totes for designer carryalls. Nonetheless, in 2014, Coach got a new CEO who set out to reverse sales and revise its pseudo-luxury standing. Following a plan that involved scaling back retail, amping up the label's ready-to-wear line and appealing to millennials with more street-savvy campaigns, the brand proved that struggling heritage labels can adapt to the seismic changes in retail. {Glossy}

Shedding light on sexism in Silicon Valley 
Runway shows in Paris aren't the only places you can expect to find a group of young, attractive women modeling the season's latest designs; you can also find bands of similar women showcasing innovations in apparel in Silicon Valley. But instead of being draped in Dior, these women are sporting wearable products and have become known in the tech industry as "booth babes." For a growing number of women in tech, these tech models have come to represent a culture of blatant sexism in Silicon Valley. {Glossy} 

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A review of the Levi's x Google jacket
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The European Union wants 250 million euros worth of back taxes from Amazon
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Shelina Moreda and Massy Arias are the newest CoverGirls
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