Must Read: Jake Gyllenhaal Fronts New Calvin Klein Fragrance Campaign, Three Years Into Coach's Brand Reboot

Plus, shedding light on sexism in Silicon Valley.
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Plus, shedding light on sexism in Silicon Valley.
Calvin Klein's new Eternity campaign starring Jake Gyllenhaal, model and advocate Liya Kebede and four-year-old actress Leila. Photo: Willy Vanderperre

Calvin Klein's new Eternity campaign starring Jake Gyllenhaal, model and advocate Liya Kebede and four-year-old actress Leila. Photo: Willy Vanderperre

These are the stories making headlines in fashion on Thursday.

Jake Gyllenhaal fronts Calvin Klein's new Eternity fragrance campaign 
Jake Gyllenhaal is the face of Calvin Klein's new Eternity fragrance campaign. According to the American fashion house, Gyllenhaal played an active role in conceiving the print ad, which also features model and advocate Liya Kebede with four-year-old actress Leila. The trio pose together in what looks like a family portrait, captured in black and white by Willy Vanderperre. {Fashionista inbox}

Three years into Coach's successful brand reboot
Coach only very recently re-entered the realm of cool. In its very early days, the brand was celebrated for its classic leather offerings, but overtime, it became synonymous with small-town mall folks who confused the signature C-coated canvas totes for designer carryalls. Nonetheless, in 2014, Coach got a new CEO who set out to reverse sales and revise its pseudo-luxury standing. Following a plan that involved scaling back retail, amping up the label's ready-to-wear line and appealing to millennials with more street-savvy campaigns, the brand proved that struggling heritage labels can adapt to the seismic changes in retail. {Glossy}

Shedding light on sexism in Silicon Valley 
Runway shows in Paris aren't the only places you can expect to find a group of young, attractive women modeling the season's latest designs; you can also find bands of similar women showcasing innovations in apparel in Silicon Valley. But instead of being draped in Dior, these women are sporting wearable products and have become known in the tech industry as "booth babes." For a growing number of women in tech, these tech models have come to represent a culture of blatant sexism in Silicon Valley. {Glossy} 

How Gap Inc. plans to revive itself through Old Navy
Before Old Navy provided a slew of American families with Fourth of July tees, there was just Gap – Old Navy's slightly more expensive, better-made counterpart. However, in recent years, Old Navy and its smaller activewear sister brand Athleta have brought in the most revenue — so, logically, Gap Inc., which also owns Banana Republic, is planning on shrinking Gap and growing Old Navy. Earlier this month, the company announced that it plans on adding about 270 new Old Navy, Athleta and outlet stores and plans on closing about 200 underperforming Gap and Banana Republic stores. {Retail Dive}

A review of the Levi's x Google jacket
In 2015, inventor Ivan Poupyrev announced Google's Project Jacquard — a project that set out to replace touch screens with textiles. The first Jacquard product was just released in the form of a Levi's denim jacket, called the Levi's Commuter Trucker Jacket. Instead of pulling out your smartphone to retrieve directions or to skip a song on your Spotify, Jacquard wearers can do it all from their jacket cuffs. Though when one woman set out to test the new "smart jacket" while riding her bike around New York City, she found that he navigation feature was less detailed and slightly flawed. {Co. Design}

The European Union wants 250 million euros worth of back taxes from Amazon
A few years back, a court ruling in Luxembourg enabled Amazon to avoid taxation on more than half of the profits from all Amazon sales in the European Union. Now, though, the European Commission wants Amazon to give them over 250 million euros in back taxes, plus an unspecified interest. In addition, the European commission wants to reform the tax law that has allowed tech giants to avoid paying at the proper rate and has proposed a single market tax system in its place. {WWD}

Shelina Moreda and Massy Arias are the newest CoverGirls
Another day, another CoverGirl: Motorcycle road racer Shelina Moreda and fitness trainer Massy Arias are the newest female professionals to join a stable of other boundary-breaking, passionate women who act as CoverGirl ambassadors. "My partnership with CoverGirl shows the world that it's okay to have an active, yet powerful career and still value feeling pretty," said Moreda in a press statement. "I am happy that I'm able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world." {Fashionista inbox}

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