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Must Read: Karl Lagerfeld Can 'Chanel-ize Anything,' Kanye West Reveals New Calabasas Zine

Plus, how fashion became a fan of mass consumerism.
Karl Lagerfeld at the end of the Chanel 2017 Spring/Summer show in Paris. Photo: Patrick Kovarik/AFP/Getty Images

Karl Lagerfeld at the end of the Chanel 2017 Spring/Summer show in Paris. Photo: Patrick Kovarik/AFP/Getty Images

These are the stories making headlines in fashion on Tuesday.

Karl Lagerfeld can 'Chanel-ize anything'
Karl Lagerfeld is man of many tweed creations and fingerless leather gloves. He's run the show at Chanel since 1983 and has showed no signs — except an ever-greying ponytail — of slowing down. In an interview with WWD, the German designer shared his sleeping preferences, his thoughts on Olivier Rousteing for Balmain (he's not the biggest fan, but think he's a "sweet boy") and his special power: "I can Chanel-ize anything," Lagerfeld said. "I can make believe she did things she never did." {WWD}

Kanye West reveals his new Calabasas zine
Calabasas, California's hilly enclave made famous by the Kardashians, is getting some more apparel courtesy of unofficial mayor, Kanye West. The Yeezy designer is previewing the second collection of his highlighter-hued Calabasas merch in a 33-page magazine shot by Dazed contributor, Jackie Nickerson. The mag, dubbed Zine, accompanies a purchase of new Yeezy 700 Wave Runner trainers and features images of a Calabasas couple navigating gas stations and sidewalks in the dusty hillside outskirts of LA. {Dazed}

How fashion became a fan of mass consumerism 
Big Macs became more than $3 artery-clogging burgers from fast-food chains when designers like Jeremy Scott and Julien Macdonald borrowed some McDonald's flavor to season various accessories and ready-to-wear pieces, like fry phone cases and Happy Meal-emblazoned knits. And DHL delivery uniforms became coveted by top editors when Vetements made them high-end catwalk creations. There's an increasingly common trend among luxury designers to pull inspiration from items that represent mass consumer culture — why is fashion gradually shedding its exclusivity shell to appeal to a wider audience? {Business of Fashion}

Virgil Abloh will lecture at Harvard
Off-White creator Virgil Abloh will share his design wisdom with Ivy Leaguers on Oct. 26. The serial collaborator revealed on an Instagram story that he will present a lecture to Harvard University's Graduate School of Design and teased an Architectural Design studio —  just in case you forgot, the mastermind behind elevated streetwear is also a trained architect. {Hypebeast}

Teens are making bank on resale platforms
Some savvy youths of America are making six-figure incomes while lying in bed. What gives? Well, these entrepreneurial high schoolers are selling hyped products — Supreme anything, Yeezy, Nike — for significantly more on resale platforms such as Depop, eBay and Grailed, and are in turn bringing home wads of cash. {The Guardian}

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Helmut Lang unveils its first "seen by the artist" series
In keeping with Helmut Lang's legacy of artist collaborations, the minimalist brand's editor-in-residence Isabella Burley has selected 12 artists to participate in monthly installments of posters, T-shirts and special objects featuring the artists' work. The first release of the series dropped today and features black and white images from the '80s by Walter Pfieffer. {Fashionista inbox}

Walter Pfieffer Pillow, $240, available at Helmut Lang. 

Walter Pfieffer Pillow, $240, available at Helmut Lang

Puma reported strong Q3 sales, thanks to (of course) Rihanna
Whatever Rihanna touches turns to gold — or some other sparkly shade, carefully curated by the music megastar/designer. The singer and sartorial goddess lent her magic to Puma with her women's collection, which has helped boost the sportswear company's third-quarter profits: sales grew 23 percent in Europe, Middle East and Africa, 16 percent in the Americas and 10 percent in Asia/Pacific. {Business of Fashion}

Nike is struggling to stay relevant and to compete with its sportswear competitors
Two years ago, Nike stocks were at an all-time high, but that number is now down 17 percent. The decline has a lot to do with the success of Adidas, which has surpassed Nike as the number-two sneaker brand in America. In addition, Nike has struggled to keep up to pace with the rapidly changing preferences of young sneakerheads: "With new Jordan products lacking a memorable storyline, kids have started to move on faster," said Sam Poser, an analyst at Susquehanna Financial Group in an interview with Business of Fashion." That's created an inventory glut which has hurt profit margins. This, in turn, makes the brand less cool because it's easier to get." {Business of Fashion}

Allbirds launches a shoe line for children, called Smallbirds
On Tuesday, comfy shoe start-up Allbirds launched a children's line, aptly called Smallbirds. The eco-friendly footwear brand is now selling pint-sized versions of its Wool Runner style for children aged two-four years old that come in three color-ways: NZ Blue, Kea Red and Natural Grey.  In an effort to further educate children on the importance of sustainability, the company is also releasing a children's book, titled "Sadie Shaves The Day" — granola tots rejoice. {Fashionista inbox}

Smallbirds Wool Runners, $55, available at Allbirds. 

Smallbirds Wool Runners, $55, available at Allbirds

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