Salvatore Ferragamo Announces Paul Andrew as Creative Director of Women's Collections - Fashionista

Salvatore Ferragamo Announces Paul Andrew as Creative Director of Women's Collections

Andrew has been directing the design of the brand's women's footwear since last year.
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Paul Andrew. Photo: Salvatore Ferragamo

Paul Andrew. Photo: Salvatore Ferragamo

Paul Andrew has been working as the design director for women's footwear at Salvatore Ferragamo since September 2016, but the brand announced on Thursday that he'll soon be adding another responsibility to his plate. Andrew will now be in charge of both footwear and ready-to-wear for women, with his first collection in the latter capacity debuting for Fall 2018.

"Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year," said chief executive Eraldo Poletto in a release. "He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women's business with coherence and synergy, strengthening our brand identity." 

Andrew will be replacing Fulvio Rigoni in the role of ready-to-wear womenswear designer. Though Rigoni has only been with the brand since last November, his shows have received less-than-stellar reviews from critics ("fine enough but generic" is how Vogue's Luke Leitch described pieces from Spring 2018), while Andrew's shoe collections have been generally well-received. 

"I am grateful for the confidence and trust the Ferragamo group and family have put in me," said Andrew. "It has been a privilege to work with the expertise of one of the world's great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman." 

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