Reformation, the LA-based brand known for its commitment to sustainable, vintage-inspired offerings, is adding a full range of denim to its lineup. The retailer has sold jeans before, but this marks the first full-scale line, and it follows fellow eco-conscience brand Everlane's first foray into denim, which launched last month and was an instant success. It seems denim devotees care about quality pants and about saving the planet.
A whopping 450 million pairs of jeans are sold in the U.S. every year and to make one single pair requires about 1,500 gallons of water. On top of that, the dyeing and washing of denim during production requires around 1.3 million tons of chemicals and often puts polluted water back into the environment. Reformation wasn't having this, so to combat denim's water-wasting and polluting properties, the brand set out to make jeans that are less harmful and more sustainable than the average pair.
Enter Ref Jeans, which are currently made from deadstock and super sustainable fabrics. Compared to the jeans you already own, a Reformation pair saves 1,468 gallons of water by eliminating traditional production techniques, such as the use of toxic dyes. Furthermore, the brand is steadfastly working to bring its water footprint to 0 for all its merchandise and is launching The Wet Program — for every pair of jeans you buy, Reformation will will donate 1,000 gallons of credits to the National Forest Foundation's clean water projects.
In staying true to the brand's boho, Cali-girl aesthetic, the Ref jeans range in wash, cut and fit and feature uneven hems, interesting zipper detailing and vertical stripes. But Ref babes, rejoice, because the company's sister denim line also comprises other pieces that pair exceedingly well with your baby blues: the 46-piece collection boasts bra- (or braless) friendly tees, tight-fitting turtlenecks, baby frocks with feminine detailing and corduroy overalls.
The full collection launches on Oct. 23 in stores and online, with prices ranging from $28 to $148. Until then, you can join the waitlist and dream up all the places you will go with your new blue jeans.
See all our favorite pieces from Ref Jeans in the gallery below: