Trendy online retail giant Revolve has built a big business on influencer marketing. In recent years, the Los Angeles-based company's branding efforts have become as synonymous with its flashy, far-flung #content vacations as it has with the Instagram babes who wear its clothes. It's the latter, of course, that differentiates the Revolve enterprise from anything else on the market — you don't see Kim Kardashian flying out to the Hamptons to host a rosé-fueled soirée for any other mass retailer, now do you?
On Thursday, Revolve revealed that it's taking its (already massive) influencer reach one step further by hosting its own awards show — sponsored by E! — in Los Angeles. The inaugural #REVOLVEawards will take place at Dream Hollywood on Thursday, Nov. 2, hosted by E!'s Terrence Jenkins, and with such confirmed attendees as Chrissy Teigen (with whom the brand recently collaborated), Nicole Richie, Hailey Baldwin, Teyana Taylor and Jasmine Saunders, as well as a stable of Victoria's Secret Angels, including Elsa Hosk, Romee Strijd and Jasmine Tookes.
What are they awarding, you may ask? There are seven influencer-centric categories — YouTube Channel of the Year, Best Influencer Brand, BFFs of the Year, Best Beauty Influencer, Brand of the Year, #COUPLEGOALS of the Year and Influencer of the Year — for which you can vote now, over on Revolve.com.
"We are nominating and honoring the best in the biz, our influencers, our top selling brands and our ambassadors, for whom we wouldn't be here without," the brand posted in an Instagram caption on Thursday. "And you, our followers and customers, are the core of everything we've achieved and hustle for. Thank you everyone who's ever believed in us and supported us from the beginning."
Awards and their nominees, several of whom are repeated in multiple categories, are listed below:
YouTube Channel of the Year
Best Influencer Brand
Archive Shoes, by Danielle Bernstein
Chiara Ferragni Collection, by Chiara Ferragni
Gisou, by Negin Mirsalehi
Same Swim, by Shea Marie
Shop Sincerely Jules, by Julie Sarinana
BFFs of the Year
Aimee Song + Camila Coelho
Caroline Vreeland + Shea Marie
Claudia Sulewski + Lauren Elizabeth
Devin Brugman + Tash Oakley
Jill Wallace + Racquel Natasha
Julie Sarinana + Sara Escudero
Best Beauty Influencer
Brand of the Year
For Love & Lemons
Lovers + Friends
#COUPLEGOALS of the Year
Arielle Charnas + Brandon Charnas
Jasmine Sanders + Terrence Jenkins
Jenn Im + Ben Joliffe
Jessi Malay + Gabriel Santiago
Negin Mirsalehi + Maurits Stibbe
Rachel Barnes + Matt Coop
Sara Escudero + Diego Garcia
Tash Oakley + Gilles Souteyrand
Influencer of the Year
According to a press release, half the winners will be chosen by "a trusted panel of industry experts," while fans will have the opportunity to vote for the above seven awards. The criteria on which nominees will be judged, exactly, remains unclear, but you can probably bet that Instagram followers — and perhaps, how much Revolve product they've moved — might have something to do with it.