17 Scrunchies & Scrunchie Sets to Buy Now Because They're Back Whether You Like It or Not
The scrunchie comeback has steadily been gaining momentum over the past year or so. Its origin is not entirely clear, though can probably be traced to the same '90s/'00s trend upswell that has brought us the return of lip gloss, fanny packs, bucket hats and bejeweled denim, but there have been a few landmark moments this year that have shaped the scrunchie's resurrection.
There was Frederikke Sofie looking super-cool in one in March Vogue; Bella Hadid wore one in June; Mansur Gavriel featured them chicly in its September runway show and Kim Kardashian West wore one in a high pony shortly thereafter. Now, they're available at just about every trendy retailer you can imagine.
From ponytails, to pigtails, to buns, to half-updos, there are a number of ways to wear a scrunchie. We're partial to the loose way Mansur Gavriel hairstylist Laurent Philippon did it. And generally, it's one of the easiest and most affordable ways made your look a littler more interesting and, dare I say, cool. It even looks kinda neat as a bracelet. If you're still stuck on how to wear it, just watch "Heathers" or an old episode of "Full House" — there are bound to be a decent variety of examples.
So, ignore what Carrie Bradshaw said once, swipe on some lip gloss and shop a wide range of scrunchies and scrunchie sets in the gallery below.
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