Must Read: Supreme Brooklyn Tees Are Re-Selling for $1,500, Vogue Runway's Most Viewed Spring 2018 Shows - Fashionista

Must Read: Supreme Brooklyn Tees Are Re-Selling for $1,500, Vogue Runway's Most Viewed Spring 2018 Shows

Plus, Levi's enlists 50 influencers to collaborate on a recreation of its 1967 trucker jacket.
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These are the stories making headlines in fashion on Friday.

Supreme Brooklyn opening store tees are selling on eBay for more than $1,500
Last night, Supreme opened its doors in Brooklyn to an onslaught of streetwear obsessives. As is customary with many of the streetwear store openings, an exclusive box logo tee was made to celebrate its new outpost, and gifted to VIP guests and press. Now, those shirts are up for grabs on eBay for about $1,500 — a mind boggling sum for a freebie. {eBay}

Vogue Runway's top 10 most viewed Spring 2018 shows 
Fashio month officially came to a close this week, and if you weren't in Nolita when Alexander Wang staged a guerrilla runway or visiting the Eiffel Tower the evening Saint Laurent created a catwalk under the sparkling structure, there's a great chance that you went to Vogue Runway to view the collections. So having tallied up page-click views and swipes on its app, Vogue Runway determined the top 10 most viewed Spring 2018 collections. Saint Laurent nabbed the top spot with nearly six million views, with Gucci trailing closely behind and Versace's supermodel tribute ranking in third. {Vogue}

Levi's enlists 50 influencers to collaborate on a recreation of its 1967 trucker jacket
To celebrate the 50th anniversary of the Levi's 1967 trucker jacket, the denim heritage label enlisted 50 influencers to create their own versions of the workwear garment. Collaborators include a diverse range of artists and personalities, from Off-White's Virgil Abloh to model Karlie Kloss and stylist Karla Welch. In a statement to Business of Fashion, Levi's executive vice president James Curleigh said: "We've turned on our marketing engine again. And we've put a lot more fuel in that tank." {Business of Fashion}

Private equity giant to invest in Supreme 
There's no doubt that Supreme is winning at retail — the elevated streetwear brand has ripped the retail rulebook to shreds and is killing it as a result. Having started in 1997 as symbol of underground skate culture, Supreme has become one of the fastest-growing brands in fashion, and the industry is taking notice. According to WWD, sources say that the private equity giant The Carlyle Group could be close to striking an investment deal with the brand. Neither parties have confirmed the deal, but additional financial support would help Supreme stay at the top of the increasingly competitive streetwear market. {WWD}

Vogue Runway and Business of Fashion reveal their top picks from the Spring 2018 collections
Vogue Runway's director Nicole Phelps reviewed her fair share of collections this season. The shows that came in at the top of her list were Calvin Klein — for its ability to portray America's current state of horror — and Eckhaus Latta, for its inclusive casting. The Business of Fashion team gave Versace the number one spot for Donatella's ability to salute her late brother by giving some of the looks his signature "IDGAF" quality. Prada ranked second on BoF's list owing to its grunge quality and father of the absurd, Rick Owens, came in third. {Business of Fashion, Vogue}

How brick-and-mortar stores will stay relevant in an increasingly digital world 
According to a recent study released by Applied Predictive Technologies, brick-and-mortar stores will continue to fight for their physical presences despite the dominance of online retailers. The report surveyed 256 retail executives from all around the world to gather the revenue-building and traffic-bringing strategies set in place by said executives. Its findings suggest that future shopping destinations will focus on events, experiences and in-store assortments. {WWD}

Inside Penelope Cruz's portrayal of Donatella Versace 
Penelope Cruz stars as the late Versace's platinum blond-haired sister, Donatella, in FX's 2018 release of "The Assassination of Gianni Versace." In preparation to play the notorious Versace queen, the actress worked with a dialogue coach to perfect her Italian accent and spent some time with the generally fabulous Donatella to ensure a genuine and respectful portrayal of the renowned fashion designer. {Vogue UK}

Wholesale buying process is making the transition to digital 
Wholesale buying was once a paper-heavy process involving packets of line sheets, but now it's going digital. The transition to digital will allow retail brands and buyers to conduct business around the clock, to replenish stock or order new products as needed, to monitor inventory levels and real-time analytics on what's selling and to track spending and view line sheets across all brands before making final orders. {Glossy}

Kith's New York megastore is officially open
Today, the New York-based street-gear retailer Kith is opening a three-story experiential flagship store in Noho. The new retail outpost combines both the men's and women's downtown stores in one and contains an Instagrammable treats bar and art gallery. The new sneaker destination also features an event space dedicated to brand partnerships, which is a smart move, considering Kith has 20 upcoming collaborations with brands such as Off-White, Moncler and Adidas. {Business of Fashion}

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