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Must Read: Inside Supreme's New Brooklyn Store, Crocs Stage a Comeback - Fashionista

Must Read: Inside Supreme's New Brooklyn Store, Crocs Stage a Comeback

Plus, Hood By Air founder and Helmut Lang collaborator Shayne Oliver discusses his fashion origins and inspirations.
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Supreme Brooklyn. Photo: @supremenewyork/Instagram

Supreme Brooklyn. Photo: @supremenewyork/Instagram

These are the stories making headlines in fashion on Tuesday.

Supreme is opening a store in Brooklyn this week
This Thursday, Supreme will set up permanent shop on Grand Street in Brooklyn. The retail and skate space — there's a friends and family skate bowl in the back — is minimally decorated with spots of Mark Gonzales artwork, walls of decks and clean-cut railings for apparel. Supreme is known for pairing store openings with new box logos, so while we await the unveiling of the Williamsburg location, we're also on the edge of our seats anticipating the debut of some Brooklyn-exclusive tees. {Hypebeast}

How Crocs are staging a comeback 
Crocs are conversation-starting shoes. Christopher Kane and Balenciaga have taken the clunky, yet comfortable lounge-and-water shoes and made high fashion iterations. And while this runway inclusion has brought some relevance and acceptance to the frequently mocked clogs, the brand is still suffering from a decline in sales. Thus, Crocs has decided to silence the shamers and rework its marketing strategy with a new slogan: "Come as you are." The new motto was accompanied by video and social media campaigns about celebrating our differences and being comfortable in our own shoes — literally and figuratively. {Fast Company}  

Shayne Oliver discusses his fashion origins and inspirations
In a new interview, Hood by Air founder and Helmut Lang collaborator Shayne Oliver discusses his streetwear influences and appreciation for brands with unconventional aesthetics. He also lets us in on his experimental design process, which, for HBA, involved the recreation of pre-existing clothes. And for his recent capsule collection with Helmut Lang, Oliver took un-seen designs from HBA and his favorite pieces from the Helmut Lang archive and molded them together. {Kaleidoscope}

The North Face appoints a new global creative director
The North Face has just announced that minimalist sportswear designer Tim Hamilton will join the company as its new global creative director. His stacked resume includes stints at Polo Ralph Lauren, Gap and J.Crew, and he's also achieved a CFDA "Menswear Designer of the Year" award in 2009 for his own namesake menswear label that ceased operations in 2015. In a statement to Business of Fashion, the brand's global president Arne Arens said: "Tim has pushed the boundaries of design and innovation by drawing inspiration from the unexpected. We see a lot of potential in fusing our brand's heritage with Tim's fresh perspective." {Hypebeast}

Nordstrom will likely have to wait a year before going private 
After a 6.3 percent drop in Nordstrom Inc. shares on Oct. 2, the Nordstrom family fears they will be unable to take the company private. However, the Nordstrom family is reportedly working with the private equity firm Leonard Green & Partners, and financial sources say the family could still strike a deal, but wouldn't be able to do so until next year. This means that any financial deal would largely depend on how well the retailer fares during the holiday season — and if they are able to raise the price of their stocks to at least $47; Nordstrom stocks are currently at $44.18. {WWD}

Retailers on Bigcommerce's platform gain access to Instagram's shoppable posts 
U.S.-based retailers that use Bigcommerce now have access to Instagram's shoppable posts feature. This will not only allow Bigcommerce's merchants to easily sell their products through shoppable tags, but will also provide entry to analytics from the photo-sharing service, including information on product views and number of clicks-throughs to the product page. {TechCrunch}

Architectural Digest pays a visit to Julianne Moore's New York City townhouse
Aside from staring in a string of critically acclaimed films, winning an Oscar and looking about, oh, 30 years younger than she actually is, Julianne Moore also lives in a near-perfect townhouse in Manhattan. And to top it all off, the townhouse is in the West Village — #goals — and is a wood-accented, homey retreat. {Architectural Digest}

Christian Louboutin would hang with Cardi B
Louboutins are easily recognizable pop culture staples, having walked their way through TV, music and the red carpet, and female rapper Cardi B made the most recent reference to the red-soled shoes in her new single "Bodak Yellow." In the song, she raps: "These expensive, these is red bottoms, these is bloody shoes." So when The New York Times asked Christian Louboutin, the man, about Cardi B's self-professed love for his infamous footwear creations, he said he's heard the song, and although he's not a big rap person, he'd be down to meet her if she came to town. {The New York Times}

The MoMA is offering a free online course on fashion's most iconic items 
The Museum of Modern Art is offering a free online class on the most influential fashion items ever made. The class, titled "Fashion as Design", launched Monday, Oct. 2 on Coursera and focuses on a selection of more than 70 garments and accessories — such as the Birkin bag — that have had significant social, cultural, economic and environmental impacts on the world. {Fashionista inbox} 

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