As a member of the Brand Communication team of The Americas you will be based in NYC and reporting directly to the NY-based PR Manager. You will be responsible for aiding in the delivery of the company brand communication objectives. You will act as a guardian and ambassador for the brand at all times to ensure that PR activities deliver commercial results for the brand and adhere to the global brand vision for Ted Baker. 3-5 years of related fashion PR experience required.

Main Responsibilities:

• Pitching to media
• Event coordination for seasonal press launch events
• Project coordination for seasonal press deliveries and initiatives
• Influencer marketing coordination
• Sample coordination and tracking of live product
• Facilitate PR requests across all Ted Stores in the Americas
• Line manager to PR Assistant
• PR lead for store openings as assigned

Job Responsibilities:

Maintain an in-depth understanding of Ted Baker in the following areas:

• Knowledge of Ted’s product offerings
• Knowledge of Ted’s US retail environment
• Knowledge of Ted’s brand culture and narrative

Solid understanding of and interest in the fashion and creative industries:

• Awareness of innovative developments within the fashion, media and entertainment industry of potential relevance to the business
• Awareness of new communication channels & innovations – press, broadcast and digital media
• Awareness of Ted’s key contemporaries through research both online & in the field

Team Work

• Deliver PR brand communication objectives
• Attend and contribute to weekly team meetings as appropriate
• Attend events & store openings held seasonally

Project & Budget Accountability (Where Relevant)

• Be accountable for the timely delivery of projects and management of associated budgets
• Ensure all allocated projects and activities have a written plan which outlines:
     - Objectives, strategy, tactics, timings, budget, and measures of success.

Tools if the Trade:

• Event planning
• Strong editorial relationships
• Blogger relationships
• Highly organized and efficient with ‘can do’ proactive & enthusiastic attitude
• Excellent verbal and written communication skills
• Ability to manage multiple projects
• Sound working knowledge of Excel, Word, PowerPoint, Photoshop and Outlook

EOE

Resumes can be sent to newtedontheblock.usa@TedBaker.com