As a member of the Brand Communication team of The Americas you will be based in NYC and reporting directly to the NY-based PR Manager. You will be responsible for aiding in the delivery of the company brand communication objectives. You will act as a guardian and ambassador for the brand at all times to ensure that PR activities deliver commercial results for the brand and adhere to the global brand vision for Ted Baker. 3-5 years of related fashion PR experience required.
Main Responsibilities:
- Pitching to media
- Event coordination for seasonal press launch events
- Project coordination for seasonal press deliveries and initiatives
- Influencer marketing coordination
- Sample coordination and tracking of live product
- Facilitate PR requests across all Ted Stores in the Americas
- Line manager to PR Assistant
- PR lead for store openings as assigned
Job Responsibilities:
Maintain an in-depth understanding of Ted Baker in the following areas:
- Knowledge of Ted’s product offerings
- Knowledge of Ted’s US retail environment
- Knowledge of Ted’s brand culture and narrative
Solid understanding of and interest in the fashion and creative industries:
- Awareness of innovative developments within the fashion, media and entertainment industry of potential relevance to the business
- Awareness of new communication channels & innovations – press, broadcast and digital media
- Awareness of Ted’s key contemporaries through research both online & in the field
Recommended Articles
Team Work
- Deliver PR brand communication objectives
- Attend and contribute to weekly team meetings as appropriate
- Attend events & store openings held seasonally
Project & Budget Accountability (Where Relevant)
- Be accountable for the timely delivery of projects and management of associated budgets
- Ensure all allocated projects and activities have a written plan which outlines:
- Objectives, strategy, tactics, timings, budget, and measures of success.
Tools if the Trade:
- Event planning
- Strong editorial relationships
- Blogger relationships
- Highly organized and efficient with ‘can do’ proactive & enthusiastic attitude
- Excellent verbal and written communication skills
- Ability to manage multiple projects
- Sound working knowledge of Excel, Word, PowerPoint, Photoshop and Outlook
EOE
Resumes can be sent to newtedontheblock.usa@TedBaker.com
