Must Read: Hearst Agrees to Buy Rodale, 'Vogue' and Vice Media Come Together on Editorial Project - Fashionista

Must Read: Hearst Agrees to Buy Rodale, 'Vogue' and Vice Media Come Together on Editorial Project

Plus, Hari Nef Joins 'Love' as a contributing editor.
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Photo: @womenshealthmag/Instagram

Photo: @womenshealthmag/Instagram

These are the stories making headlines in fashion on Thursday.

Hearst will acquire Rodale 
Media giant Hearst, which publishes magazines like Elle and Harper's Bazaar, has agreed to acquire Rodale, the publisher of health and wellness titles Women's Health, Men's Health, Prevention and more. The deal is set to close at the start of 2018 and is further proof that the publishing industry will remain in a state of flux while it works to offset declines in print revenue. {Hearst Newsroom}

'Vogue' and Vice Media are teaming up on an editorial project
Vogue is joining editorial forces with Vice media for an unexpected partnership. The two media brands are working together on a collaboration dubbed "Project Vs," which is set to launch at the beginning of next year. And while the brands cover different beats, the partnership will be a 100-day run of content across the brands' various platforms and on a new website. {Fashionista Inbox}

Hari Nef joins 'Love' as a contributing editor
Twenty-four-year-old model and actress Hari Nef is already an avid content creator, as evidenced by her frequent tweeting. It seems her witty jabs at society and fashion industry insight caught the attention of Love editor-in-chief Katie Grand, who has tapped her as a contributing editor for the magazine and site. Nef's official editorial debut will hit newsstands in February. {WWD}

How to outsmart Instagram's algorithm to drive engagement 
Instagram's algorithm is hard to crack and often pushes promoted posts to the bottom of our feeds. As such, some companies have sought to outsmart the photo-sharing platform's elusive organization formula through various processes designed to place promotional content in between imagery predicted to have high engagement rates. {Glossy}

Jake Gyllenhaal and a ridiculously good looking toddler star in Calvin Klein's new fragrance commercial 
Jake Gyllenhaal stars in Calvin Klein's new Eternity fragrance campaign, and the fashion house just released the global television ad, featuring a bearded Gyllenhaal playing daddy and whispering sweet nothings to a very adorable child. You can watch the full commercial below. {Fashionista Inbox} 

Big PR players weigh in on the changing nature of fashion communication
As the internet has transformed media and fashion weeks have become pure Insta-bait, fashion PR agencies have had to shift their strategies and grow their geographical reach. BoF spoke to 12 of the biggest names in fashion PR to get greater insight into how these forces of fashion communication have had to adapt and evolve to succeed in our vastly digital era. {Business of Fashion}

Brexit doesn't look good for UK fashion industry 
According to a study released by The Creative Industries Federation, the UK government's push to end free movement within the European Union could negatively impact the country's fashion industry, because it would strip Britain of access to top international talent. For example, putting an end to free movement means that models — who are often confirmed five minutes after the shoot has started — will be unable to do the job because the paperwork involved in the visa process would take way too long. {Business of Fashion}

Abercrombie's 2017 college-focused campaign includes first commercial in over a decade
Abercrombie & Fitch wants college students to fall in love with its plaid and cargo offerings. So after a 10-year hiatus, the brand is returning to TV screens with a one-minute inspirational video. And while we're all about twentysomethings "finding themselves," we're not exactly sure why that involves wearing a Pink Floyd tee in the presence of a pig head — what happened to all the shirtless males with Golden Retrievers from Abercrombie ads of old? You can enjoy the full campaign in the video below. {WWD}

"Fendi Witch" charms travel around in the world 
On Tuesday, Fendi's doll-like bag charms, dubbed "Fendi Witches," were launched exclusively in six different parts of the world: America, Asia, China, Europe, Japan and the Middle East. Each "Fendi Witch" resembles a small, bug-eyed creature outfitted in a brightly-hued, fluffy alpaca fur ensemble — well suited for those looking for a wacky, furry friend that's not a dog. To celebrate the launch, Fendi released a video of the bag charms traveling around the world, which you can watch below. {Fashionista Inbox} 

Everybody.World opens call for guest design collaborator
Ethical label Everybody.World is inviting design submissions from amateur shoe designers. While the brand has made a habit of collaborating on new designs with people like Adwoa Aboah in the past, this marks the first time that the public can submit ideas in the hope of being the next Everybody collaborator (and receiving 10 percent of the sales). For more information about submissions, visit the brand's website. {Fashionista inbox}

Ines Rau makes history as 'Playboy''s first transgender playmate
French beauty Ines Rau is the first openly transgender model to become a playmate, and she will appear in the centerfold for Playboy's November/December issue, which will celebrate the life of the late Hugh Hefner. However, Rau is not the first-ever transgender model to grace the pages of Playboy: Caroline Cossey, who was a Bond girl, was featured in the popular men's magazine in the '80s. {The Hollywood Reporter}

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