In 2006, I (like many teen girls at the time) was very into bronzer. Blame it on "The O.C." or "Laguna Beach," but despite the fact that I lived in Ohio, I just had to get that beachy, sun-kissed glow, and I loaded up on the stuff. But even back then, I favored sheer, non-glittery formulas for a more believable effect — but again, I was piling it on, so it wasn't exactly subtle. Fast forward to 2017, and I remain a devoted fan of a sheer, non-glittery bronzer — namely Benefit's Hoola Matte Bronzer. I can't say for sure when I first tried it, but what I can say with certainty is that it was years and years ago. And that it was love at first swipe.
Because I'm a sun-avoiding beauty editor, my complexion tends toward the more vampirish end of the spectrum. But my skin is also naturally olive-undertoned, so sometimes, especially in the winter, I find that I just look kind of green and sickly. (Come at me, Bumble matches!) That's when I'll bust out the self tanner and my trusty Hoola. I no longer go for the infinite layers of yesteryear, but the good thing about the powder formula is that it goes on semi-sheer and can be easily built up for more opacity. Nowadays, it's actually my contour product of choice: I'll swipe a bit beneath my jawline and cheekbones, then blend some along my hair line, just like Kim Kardashian taught me to. It takes about 15 seconds total and goes a long way toward making me look less dead.
Benefit Hoola Matte Bronzer, $29, available here.
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