Halloween is officially over, and you know what that means: It's holiday campaign season!
Straight out of the gate on the morning of November 1st is Burberry, a brand that always produces some of our favorite (and some of the most over-the-top) holiday campaigns. Past seasons have seen James Corden and Naomi Campbell jumping on trampolines, a choreographed musical number starring Romeo Beckham and a mini-film from Oscar-winning director Asif Kapadia.
For Holiday 2017, Burberry went a little more lo-fi, tapping campaign photographer Alasdair McLellan to shoot this very '80s short starring house favorite Cara Delevingne and British actor Matt Smith. It opens with Delevingne singing "Always on My Mind" before segueing into the Pet Shop Boys cover of the song. Shot in black and white, Delevingne and Smith are both buttoned up — him in a suit with slicked back hair, she in a clear trench with an oversize crystal earring — and distant at first.
But then the video changes to VHS-style color, and the two play with plenty of Burberry staples, like classic trench coats and cashmere scarves, all rendered in the iconic Burberry check that dominated the September 2017 runway. It's enough to make you want to buy a pair of fair isle fingerless gloves and break out your favorite '80s record while you decorate for the holidays.