Much like blogging in its early years, navigating through social media, especially from a professional, money-making standpoint, is still considered the wild west of the online realm. Brands don't have much of a clue when it comes to influencer marketing, especially within the luxury space, and some of the most successful influencers are still posting captions with confusing-ass disclosure hashtags. Meanwhile, an increase of online platforms is making it easier for almost anyone to garner #influencer status.
Whether it's sharing content on Instagram, Snapchat, Facebook or Twitter, these platforms' users are generally self-educating themselves on the best and most profitable practices. Now, there's a school in Italy to help you earn a certified education when it comes to being an online influencer.
Condé Nast Italia's Social Academy, based in Milan, kicked off in November with its first-ever six-month course on social media practices and digital influencer marketing. With a focus on beauty and lifestyle, a class of 20 female students, specially selected among 2,000 candidates according to WWD, will learn from a faculty of Condé Nast employees, Milan's SDA Bocconi School of Management instructors and guest lecturers for free. (The course is in partnership with L'Oréal Luxe Italia.)
When the course concludes in March, students will have acquired up to 240 hours of education on digital and social media, including audience engagement, community management, SEO, video and photo editing, as well as content strategy. Graduates will also be inducted into Condé Nast's 300-person network of social influencers (whatever that means). By 2018, Social Academy will expand with two academic terms, courses that focus on tech and food, as well as a larger class size of 40 students and tuition rates. After all, you gotta spend money to make money.