Must Read: 'GQ' Unveils Its Men — and Woman – of the Year, Why Brick-and-Mortar Stores Are Key to Retail Success - Fashionista

Must Read: 'GQ' Unveils Its Men — and Woman – of the Year, Why Brick-and-Mortar Stores Are Key to Retail Success

Plus, Giorgio Armani talks working with British fashion students on his Spring 2018 collection.
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These are the stories making headlines in fashion on Monday. 

GQ unveils its men — and woman – of the year
On Monday morning, GQ released its four December covers via social media, unveiling the men — and woman – who star in its annual Men of the Year issue. This year's especially poignant honorees include: an NBA favorite, a football star who's risked everything to make a difference (Colin Kaepernick, shown above), a late night talk show host and a real-life Wonder Woman. {GQ}

Why brick-and-mortar stores are key to retail success
The widely-discussed idea that brick-and-mortar stores are a thing of the past may not quite be accurate: According to Alex Porter, the chief executive of a digital marketing agency, physical retail stores are the key to success, especially for luxury retailers, beauty and tech brands. {WWD}

Giorgio Armani talks working with British fashion students for his Spring 2018 collection
In collaboration with the British Fashion Council, Giorgio Armani dipped into Britain's pool of emerging design talent to choose a group of fashion students to create pieces for his Spring 2018 collection and to work with him in Milan for three months. "British design schools are the most interesting at the moment," the designer told I-D. "I wanted to encourage a dialogue between creativity, flair and pragmatic vision, giving the winners a useful opportunity to progress and grow their name." {I-D}

Amazon to open its first warehouse in Australia 
Amazon is going down under just in time for the holiday season. According to BoF, the e-commerce giant is close to opening its first warehouse in Australia, which will mean reduced international shopping costs, added retail support to local merchants who want to employ Amazon's infrastructure and job creation. {Business of Fashion}

Cardi B covers New York
Cardi B has lived a rags (bedazzled bits of clothing worn while stripping) to riches (bedazzled bits of fancy clothing worn while rapping) tale. The rapper stars on the cover of New York wearing a hot-pink Fendi coat with her signature four-inch claws painted in the same bright hue. Inside the issue, she goes on to tell her story in full — hustlin', meeting J. Lo and all. 

Photo: @nymag/Instagram

Photo: @nymag/Instagram

Multi-brand retailers are increasingly turning to in-house labels to drive growth 
Department stores have long produced in-house labels to share rack space with traditional brands. But now, this practice is becoming more popular — even in the e-commerce space — because retailers have more access to data pertaining to the wants and needs of their customers. Retailers then use this information to control the production and price of these private labels, which enables the retailer to quickly respond to consumer demand and ultimately creates a predictable cash flow. {Business of Fashion}

Victoria's Secret teases its collaboration with Balmain for the upcoming show
Here's a little treat for those of you eagerly awaiting the upcoming Victoria's Secret Fashion Show in Shanghai with guest lingerie appearances made by Olivier Rousteing: The brands just released a 30-second clip starring Sara Sampaio in a studded and bejeweled Balmain-esque get-up. A good 10 seconds of the teaser are focused on Sampaio's mouth as she bites into a fresh strawberry, but the remaining 20 reveal VS models clad in mesh, diamond chokers and sequined barely-there cover-ups. You can watch the full clip below. {Hypebae}

Barbie honors first American Olympian to compete while wearing a hijab with a one-of-a-kind doll 
On Monday night, Mattel will present a Barbie doll version of Ibtihaj Muhammad, the first American Olympian to compete while wearing a hijab, at the Glamour Women of the Year Awards. The doll is a part of Barbie's ongoing Shero campaign, which celebrates a diverse line up of women who break boundaries to inspire the next generation of girls. "Through playing with Barbie, I was able to imagine and dream about who I could become," said Muhammad in a press statement. "Now I have my own doll wearing a hijab that the next generation of girls can use to play out their own dreams." {Fashionista Inbox} 

Pat McGrath Labs becomes the first cosmetics company to sell beauty products on Spotify 
In an attempt to attract the Gen-Z beauty and music obsessees, Pat McGrath's eponymous beauty line is partnering with emerging artist Maggie Lindemann, Spotify and its merchandise partner Merchbar to sell cosmetics. This "So Obsessed" campaign will allow Lindemann's fans to purchase PMG Labs products on her Spotify artist page via Merchbar, which boasts the largest selection of artist merchandise on the internet. You can purchase the exclusive new product line, dubbed "LiquiLUST 007" starting Monday. {Fashionista Inbox} 

Maggie Lindemann in the "So Obsessed" campaign. Photo: Courtesy of Pat McGrath Labs

Maggie Lindemann in the "So Obsessed" campaign. Photo: Courtesy of Pat McGrath Labs

Elsa Hosk to wear special anniversary Swarovski look at Victoria's Secret Fashion Show
Swarovski has supplied the shiny embellishments to the Angel-filled Victoria's Secret Fashion Show runways for 15 years. To celebrate its "Crystal Anniversary" with the lingerie giant, Angel Elsa Hosk will wear one of Swarovski's most extravagant creations to date down the runway in Shanghai. Her spectacular winged ensemble contains more than 275,000 multi-colored crystals and weighs 14 pounds — good thing she's a regular at the Dogpound. {WWD}

'People Style' to shutter print edition 
Another day, another print magazine folds, leaving its digital counterpart to carry on the legacy of the brand. This time, it's PeopleStyle that's getting the editorial boot. According to The Cut, the chief content officer of Time Inc broke the news via an internal memo on Monday that read: "The PeopleStyle brand will continue to address the needs of its exuberant fashion audience and engage readers on multiple platforms." The memo also revealed that PeopleStyle editor-in-chief Bethany Heitman will be leaving her role, and People's style and beauty director, Andrea Lavinthal, will take on her responsibilities. PeopleStyle will make its final print run on newsstands with its December 2017/January 2018 issue. {The Cut}

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