Despite retailers curbing their Black Friday efforts in response to a growing indifference among shoppers, we now know there's at least one department store that's ramping up its holiday programming while others are downsizing it. Earlier this week, Nordstrom — always one to take new concepts out for a spin — announced that it will test 24/7 (!) Curbside Pickup at 10 of its locations nationwide in the week leading up to Christmas.
Here, the specifics: Nordstrom customers who have placed a Buy Online & Pickup In-Store order can call or text their respective store's Curbside Pickup phone number just 10 minutes before arriving, at which point a (hopefully very well-compensated) Nordstrom employee will meet customers with their merchandise at any time of day or night...
...Even at 3 a.m., which is just a little wild if you ask us, but Nordstrom claims the demand is there, actually, according to Shea Jensen, Nordstrom's SVP of Customer Experience, saying in a release: "Customers increasingly want to shop where, how and when they choose and 24/7 Curbside Pickup is one service we're offering to support their experience."
The retailer's 24/7 Curbside Pickup will run from Dec. 16-24 at the following Nordstrom locations: Nordstrom Downtown Seattle (Seattle, WA), Nordstrom Bellevue Square (Bellevue, WA), Nordstrom Michigan Avenue (Chicago, IL), Nordstrom Oakbrook Center (Oak Brook, IL), Nordstrom NorthPark Center (Dallas, TX), Nordstrom Tysons Corner Center (Mclean, VA), Nordstrom The Westchester (White Plains, NY), Nordstrom South Coast Plaza (Costa Mesa, CA), Nordstrom Fashion Valley (San Diego, CA) and Nordstrom Valley Fair (San Jose, CA).