Reformation Launches Very Cute, Very Planet-Friendly Baby Clothes

For sustainably minded, fashion-forward diaper wearers.
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For sustainably minded, fashion-forward diaper wearers.
Same. Photo: Reformation

Same. Photo: Reformation

It was just this spring that Reformation first debuted children's clothing with its #RefLittles line, and now, the brand is expanding into the market even further with the launch of a capsule collection of baby clothes (!) in partnership with sustainable kid's brand Oeuf.

The capsule, which officially launched Wednesday, features five of Oeuf's best-selling silhouettes reimagined by the Reformation team. Full of bunny-eared onesies, a knitted crown emblazoned with the word "feminist" and pom pom-adorned socks, the pieces are just as Instagrammable as any of Ref's designs for adults.

Photo: Reformation

Photo: Reformation

As a brand that uses natural fibers like wool and organic cotton, and makes its pieces using Fair Trade partnerships in Bolivia and Peru, Oeuf clearly shares more than just Reformation's value for internet-friendly aesthetics; the two brands also have similar values when it comes to ethics and sustainability. 

Oeuf joins other likeminded brands like Soko (a social enterprise jewelry company that works with African artisans and entrepreneurs), Kari Gran (an eco-friendly beauty company) and more as part of Reformation's holiday Gift Shop. The shop consists of a curated selection of accessories, skincare, candles, pajama sets and more that range in price from $28 to $146. Reformation's Gift Shop selection is available for purchase online and in all Reformation store locations.

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